This Cebu Shawarma Chain Feels Familiar If You’re From Manila

The first time I tried Jafar’s was during my first trip to Cebu, thanks to a friend who suddenly craved burritos. Instead of wandering around and deciding on a whim, they already knew where to go.

Jafar's Cebu

Photo: When In Manila, Jafar’s/Instagram

Jafar’s came highly recommended—filling, delicious, and affordable, exactly the kind of place you look for when you want a solid meal without overthinking it.

When I looked at the menu, something clicked. The options, the format, even the overall feel felt very familiar. If you’re from Manila, there’s a good chance you’ll recognize the resemblance, too.

Jafar’s offers a wide range of choices, from wraps and burritos to rice meals and add-ons. What stood out was how extensive the menu was—there are vegetarian options, all-meat selections, and even sharing platters meant for small groups of up to five people.

 

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Prices are comfortably within the ₱140 to ₱220 range, making it an easy recommendation whether you’re eating solo or with friends.

I ordered the grilled chicken burrito, which turned out exactly as promised: flavorful and satisfying. It doesn’t try too hard—it just works.

What made Jafar’s memorable wasn’t just the food. It was the sense of familiarity while being somewhere new. For Manila-based travelers, it feels like stumbling upon a Cebu version of a place you already trust.

It’s approachable, affordable, and consistent; qualities that matter when you’re traveling and want something dependable after a long day out.

 

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If you’re visiting Cebu and craving something that feels familiar without being generic, Jafar’s is worth checking out. And if you’re a local who’s heard people compare it to a certain shawarma chain in Manila, this might explain why.

Sometimes, it’s the places that feel a little like home that end up standing out the most.

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