BORNTOSTANDOUT®, the Korean niche perfumery brand built on the philosophy of “Rebel Against Standards,” celebrates the opening of its first boutique in the Philippines, now open at
Level 1, Glorietta 4, Makati City.
Founder and Creative Director Jun Lim flew in all the way from South Korea to personally celebrate this milestone, marking BORNTOSTANDOUT’s official arrival in the Philippine market and its continued expansion across Asia.
Since its founding in 2022, BORNTOSTANDOUT® exists to challenge conformity through scent, design, art, and attitude. The brand creates objects and experiences that empower people to live louder, wilder, and more authentically themselves—not here to follow trends, but to change mindsets.
The brand’s signature colors, white and red, are drawn from Korean cultural history: white symbolizing purity and order, and red symbolizing taboo and transgression. Placed against each other, they embody BORNTOSTANDOUT®’s core philosophy: “Rebel against standards.” Each bottle reimagines Joseon-era white porcelain drink vessels once used to serve refined liquors to aristocrats, marrying soft, minimalist Korean form with a bold, contemporary edge.
Today, BORNTOSTANDOUT® is sold through selective, luxury-only distribution in 65 countries, with a presence at renowned retailers including Harrods, Selfridges, Galeries Lafayette, and Bloomingdale’s, among others. The opening of the Glorietta 4 boutique marks the brand’s first standalone retail presence in the Philippines.
Located at Level 1, Glorietta 4, Makati City, the new boutique invites guests to discover BORNTOSTANDOUT®’s full universe of scent through two distinct fragrance lines: the Eau de Parfum collection (50ml – PHP 14,350; 100ml – PHP 20,000) and the Eau Intimité collection (100ml – PHP 13,750).
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