Beyond being a prominent local clothing brand that has led the way in the Philippines’ streetwear scene, BNY Jeans has also been instrumental in nurturing rising stars within the entertainment industry. Time and again, they’ve demonstrated their knack for recognizing potential, evident through their roster of former and current ambassadors. This includes notable names like Barbie Forteza, Heaven Paralejo, and Joshua Garcia; as well as Althea Ablan and Seth Fedelin, who were introduced earlier this year. As the Holiday season approaches, this iconic brand welcomes its newest family member, Kenaniah Lambio.
Who is Kenaniah Lambio?
Kenaniah Lambio embarked on his musical journey at the height of the pandemic. Like many, his talents came to the forefront during the lockdown, and he swiftly garnered a substantial following all thanks to his remarkable guitar skills.
In 2021, OC Records founder Kean Cipriano discovered Kenaniah, and he soon became one of the label’s promising artists. His hits, such as “Bahala Na,” which instantly went viral upon its release, and “Hindi Ikaw,” boasting an impressive 5 million streams on Spotify alone, prove his undeniable talent. BNY recognizes these achievements as a testament to Kenaniah’s status as a rising star in the music scene.
“Beyond his musical talent, Kenaniah embodies the vibrant energy of the next generation of fashion-forward teens. His charisma and style make it evident that he’s on the path to becoming a superstar,” the brand said in a statement.
Meanwhile, Kenaniah said he was thrilled to hear the news from his manager Kean. “Dati gumagawa lang ako ng music sa kwarto ko… ngayon may brand nang nagtitiwala sa’kin. Hindi ko inexpect ito,” he added as he thanked his family and fans for the support he received, as well as OC Records and BNY for trusting in his capabilities.
“As an artist, I express myself through music by writing songs at pagpeperform sa stage. Pero malaking factor rin sa’kin ang styling sa pag-express ng sarili ko. Ang fashion, way of self expression rin ‘yan. Mahirap mag-express ng sarili kapag ‘di mo gusto ang look mo or ang outfit mo,” Kenaniah also noted. “I know my BNY fam got my back sa part na ‘yun dahil pasok ang style ng brand na ‘to sa aesthetics ko.”
Kenaniah completes BNY’s roster of handpicked endorsers who are influencers and trendsetters in the fields of film, television, and music. He looks forward to collaborating with fellow brand ambassadors Joshua Garcia, Althea Ablan, and Seth Fedelin, and so do we! Especially as they launch their Holiday campaign: BNY #RockTheHolidays!
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