Shang Properties, Inc., a standard-keeper in understated luxury and real estate development, is ready to take exemplary life spaces to greater and even more upscale heights as it ushers into a new chapter. This new phase is represented by a fresh, modernized logo and brand story that underscores its position as a leader in luxury properties.
Photo: Shang Properties
Shang Properties’ new logo pays homage to its previous emblem, with elements and colors that have strong ties to the brand and its DNA. Its typeface has been updated to reflect a subtle tone of modern luxury and sophistication. The Crane, an iconic symbol that has become synonymous with Shang Properties, has been simplified to reflect a clean and streamlined look. Symbolizing longevity, strength, and perseverance, the continued use of the Crane in the Shang Properties branding further shows the company’s lasting commitment to creating inspired spaces that are meticulously designed with careful attention to details.
“Since 1987, Shang Properties has crafted extraordinary moments. All our projects are grounded on thoughtful architecture and development, exquisite taste, and the utmost regard for privacy and exclusivity. We are inviting you to rediscover how paying attention to all the details—large and small—makes all the difference,” says Jose Juan Z. Jugo, Executive Vice President of Shang Properties.
These details shine through across all of Shang Properties’ projects, from the physical aspects of the spaces to the experience provided by its staff and services:
Thoughtful Design
A team of internationally acclaimed architects, designers, and artisans work together to articulate visions of thoughtful and well-crafted spaces. Every development in Shang Properties’ portfolio is designed mindfully and with intention, from dramatic port-cochere entryways and delicately landscaped arrival courts to tasteful lobbies, well-laid-out rooms, and world-class amenities.
Photo: Shang Properties
The Enterprise Center and Aurelia Residences bring to life Shang Properties’ uncompromising design philosophy. Both feature breathtaking interiors that turn everyday moments into something extraordinary. The Enterprise Center boasts two neoclassic towers of granite stone and antique silver glass, with crowns of gleaming steel at its summit. Meanwhile, Aurelia Residences, Shang Properties joint venture project with RLC, features bespoke homes evoking the Italian ideal of sprezzatura, an effortless and understated kind of classic elegance.
Exquisite Taste
Shang Properties exhibits its exquisite taste down to the finest of details. Shang Properties crafts a luxurious lifestyle experience like no other. This is evident in Shangri-La Plaza, one of the country’s most established upscale shopping and lifestyle destinations. The space is beyond a mall—it is an experience and a lifestyle with a complete and carefully selected mix of high-end brands and services in well-planned commercial zones.
Uniquely Personal
Entering a Shang Properties space means stepping into an exemplary experience, with unmatched services and amenities to cater to residents’ and customers’ needs. Its international background and affiliations promise a distinct Shang experience that no other developer can offer, one that is uniquely personal in all details.
Photo: Shang Properties
Homeowners of a Shang Properties residential development enjoy exceptional accessibility and convenience through its amenities and services such as 24-hour attended lobbies and concierge services, modern fitness studios, and gathering spaces that open to the outdoors. With skyline views, luxurious amenities, and a sought-after address, One Shangri-La Place sets the benchmark for luxury developments in the country, providing its residents everything they could need all within reach with direct access to Shangri-La Plaza Mall. On the other hand, The Rise offers open lounge areas, a workspace, and a relaxation and well-being zone—making it truly a one-of-a-kind, upbeat residential development. It also has its own retail center, the Assembly Grounds, which has a variety of dining options as well as other essential services.
Privacy and Security
Part of the Shang Properties experience is exclusivity. Each property offers a sense of community while maintaining the ever-important aspect of privacy.
Photo: Shang Properties
Shang Residences at Wack Wack considers security to be of utmost importance. The resort-inspired residential property features verdant landscaped gardens neighboring the iconic Wack Wack Golf & Country Club. Residents can retreat into their own private oasis with a sweeping view of 18-hole championship golf courses or the picturesque Makati skyline. City-dwellers can enjoy luxury at Horizon Homes, located within Shangri-La at the Fort. There are only five units per floor, with dedicated lifts, private amenities, entertainment areas, round-the-clock security, and personal concierge services.
With its exquisite taste and strong attention to detail, Shang Properties expertly selects and delivers world-class developments that go beyond people’s expectations. The refreshed logo and brand story signifies a leap forward and re-establishes the developer as the leading brand in the premium real estate market.
For more information about Shang Properties, please visit www.shangproperties.com or follow @shangproperties on social media.
