There’s a new drink in town, ready to add more flavor, fizz, and fun to your everyday ganaps.
Photo: RISE
Say hello to Rise Energy Pop, the newest beverage brand made for today’s generation, officially launched through its vibrant “A Pop of Surp-RISE” Media Launch last June 26 at SM City Manila.
From the moment guests stepped into the venue, it was clear that Rise Energy Pop wasn’t just launching a drink, it was creating an experience. Bathed in playful shades of signature purple, inspired by its debut grape flavor, the venue transformed into an immersive space filled with music, performances, games, product sampling, and interactive activities—capturing the brand’s fun and expressive personality.
Rise Energy Pop fits naturally into today’s social moments—whether you’re heading to class, working, gaming with friends, creating content, or simply enjoying spontaneous hangouts.
According to Marketing Head Apple de Belen, the brand was inspired by what young consumers are looking for today.
“We noticed that younger consumers, especially Gen Z, are always looking for something new and exciting,” she shared. “They want drinks that are delicious, refreshing, and bagay sa kanilang fast-paced lifestyle. That inspired us to create something that offers an enjoyable beverage experience.”
Leading the brand’s debut is Rise Energy Pop Grape, the first flavor in the lineup, bringing together fruity grape flavor, satisfying fizz, and the vibrant purple identity that defines the Rise brand.
With its playful taste and eye-catching look, every bottle is made for moments worth sharing.
Senior Brand Manager Joanna Araullo shared that Rise Energy Pop was created to deliver a flavorful and enjoyable beverage experience.
“When we created Rise Energy Pop, we wanted to offer something more than just a drink. We wanted a brand that naturally fits today’s lifestyle: fun, enjoyable, flavorful, and exciting,” she said.
She also explained why grape was chosen as the launch flavor.
“For our launch flavor, we chose Grape because it perfectly captures the fun, vibrant, and playful personality of the brand. Its juicy grape flavor and signature purple color bring to life the bold and expressive spirit of Rise. We can’t wait for everyone to experience Rise Energy Pop and discover why Sarap Mag-Rise!”
At the heart of Rise Energy Pop are three signature experiences: Refreshi-RISE, Yummi-RISE, and Fun-RISE—bringing together delicious flavor, satisfying fizz, and enjoyable moments in every bottle.
Refreshi-RISE Booth – Guests enjoyed striking a pose inside this cute grape-themed photo spot, filled with playful purple vibes, pop-inspired details, and photo-worthy corners perfect for their best snaps.
Yummi-RISE Booth – Guests enjoyed ice-cold Rise Energy Pop Grape in a vibrant sampling space designed for fun and shareable moments.
Invigo-RISE Booth – Guests challenged their reflexes, played the claw machine, and enjoyed fast-paced interactive games filled with fun surprises.
One of the biggest highlights of the event was the unveiling of Rise Energy Pop’s first campaign video featuring brand ambassadors Rabin Angeles and Angela Muji.
Photo: RISE
Young, vibrant, and relatable, Rabin and Angela embody what Rise Energy Pop is all about—fun, spontaneity, and authenticity.
Guests also got the first listen to the brand’s catchy anthem, with the hook instantly getting stuck in everyone’s heads:
“Sarap mag-Rise, Rise Energy Pop Aaahh!”
By the end of the launch, one thing became clear: Rise Energy Pop is here to become part of the moments that make life more fun and memorable.
Rise Energy Pop Grape is now rolling out in supermarkets, groceries, convenience stores, and sari-sari stores across the country.
Discover more about Rise Energy Pop “Sarap Mag-Rise” campaign, and join Rabin Angeles and Angela Muji in their Rise Energy Pop journey by following Rise Energy Pop on Facebook, Instagram, and TikTok.
So whether you’re taking a break, heading out, or hanging out with friends, there’s only one thing left to say—Sarap Mag-Rise!
