The 1st International Ice Cream and Gelato Expo (ICEGEX) was successfully launched with a coordination session held on September 11, 2025, at the World Trade Center Metro Manila.
The session brought together a dynamic mix of exhibitors, partners, and organizers in an engaging gathering that set the tone for the highly anticipated inaugural event. It served as a vital platform for internal coordination and open dialogue, allowing participants to align on event goals, logistics, marketing initiatives, and operational expectations. With over 100 exhibitors participating, the collaborative spirit underscores a shared commitment to excellence and innovation dedicated to ice cream, gelato, and frozen desserts.
A key highlight of the day was the Memorandum of Agreement (MOA) signing between AM Group, Alimentari, Haliburton Events Corporation, and Exhibition Manager Cut Unlimited Inc. The signing, held on-site, marked a historic partnership combining expertise in food innovation, large-scale event management, and global market access.
Present during the MOA signing were (L–R): Mr. Kurt Matthew Barbaza, Marketing Manager of AM Group Kitchen Equipment and Supplies Inc.; Dr. Jet Paul Dela Cruz, General Manager of Alimentari Italia Inc. and AM Group Kitchen Equipment and Supplies Inc.; Mr. John Marcelo, President and CEO of Haliburton International Events Corporation; Mr. Stefano Marcelo, COO of Haliburton International Events Corporation; and Ms. Mayose Gozon-Bautista, President and CEO of Cut Unlimited Inc.
This collaboration cements a shared vision of delivering a world-class exhibition that not only celebrates the frozen dessert industry but also positions the Philippines as a hub for ice cream and gelato excellence in Asia.
ICEGEX 2025 will showcase:
-
Ice cream and gelato products and flavors
-
Production technologies and equipment
-
Ingredients and raw materials
-
Packaging and distribution solutions
-
Trends in sustainability and artisanal innovation
The expo will also host live demonstrations, expert-led talks, networking opportunities, and product tastings — creating an immersive experience for professionals, entrepreneurs, enthusiasts, and consumers.
Event Details:
-
Date: October 24–26, 2025
-
Time: 10:00 AM – 6:00 PM
-
Venue: World Trade Center Manila, Pasay City
-
Inquiries & Registration: info@eventsbycut.com
-
Follow: @icegexph on Facebook & Instagram
The 1st International Ice Cream & Gelato Expo is co-presented by Sterling Pacific Ventures Corporation, with support from sponsors, partners, chefs, and industry organizations, making it one of the most exciting food industry events of the year.
3. Keywords (20):
ICEGEX 2025, ice cream expo Manila, gelato expo Philippines, World Trade Center Manila, Cut Unlimited Inc., Haliburton Events Corporation, AM Group, Alimentari Italia, Sterling Pacific Ventures, frozen desserts expo, food innovation Philippines, artisanal ice cream, gelato industry Asia, food trade expo, dessert industry event, live cooking demos Manila, food business networking, food packaging expo, sustainability in food, Philippine food industry events
