As the movie industry tries to recover from the coronavirus pandemic, a “new normal” may be seen in Hollywood red carpets soon.
According to Elizabeth Tramontozzi, from Hollywood event planners 15|40 Productions, “Prior to what we’re going through, it was about getting a lot of attention and getting big crowds to come together and sharing with as many people as possible to help spread the excitement.”
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With this, they have rolled out what red carpets may look like in the near future. This includes plexiglass barriers between journalists and stars, screened-off “pods” for interviews via video link, and drop-off zones where pre-selected fans appear on LED screens to engage with actors.
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Craig Waldman, president, and chief creative officer of 15|40 Prods, said, “We’ve been meeting with city officials to redesign the experience in a way that works while accommodating social distancing to make talent more comfortable. It limits the number of folks that are actually walking the red carpet and gives press a better opportunity to produce what they need to produce.”
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