As the movie industry tries to recover from the coronavirus pandemic, a “new normal” may be seen in Hollywood red carpets soon.
According to Elizabeth Tramontozzi, from Hollywood event planners 15|40 Productions, “Prior to what we’re going through, it was about getting a lot of attention and getting big crowds to come together and sharing with as many people as possible to help spread the excitement.”
With this, they have rolled out what red carpets may look like in the near future. This includes plexiglass barriers between journalists and stars, screened-off “pods” for interviews via video link, and drop-off zones where pre-selected fans appear on LED screens to engage with actors.
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Today The Hollywood Reporter posted a story detailing what the future of red carpet arrivals could look like. 15|40 was selected to be highlighted in this article as a leader and innovator in this industry. Working together with the studios and streaming services, 15|40 has developed plans and renderings that both creates a safe environment but also provides the entertainment industry a way to move forward. Our team has focused its direction on designing environments and flow that creates opportunities for the studios, talent, press and fans to still be able to engage and interact while being mindful of social distancing. With 15|40’s portfolio of entertainment, sports, fashion, corporate as well as experiential activations, we also produce over 200 red carpet arrivals a year. Because of this experience and our long-standing relationships and involvement with cities across the nation, we are focusing our energy to be proactive, create plans and move this industry forward. Thank you @hollywoodreporter for including us! Link in bio ? 15|40 A CREATIVE STUDIO Inspire | Innovate | Produce #1540productions #THR #THEHOLLYWOODREPORTER #redcarpet #arrivals #premiere #events
Craig Waldman, president, and chief creative officer of 15|40 Prods, said, “We’ve been meeting with city officials to redesign the experience in a way that works while accommodating social distancing to make talent more comfortable. It limits the number of folks that are actually walking the red carpet and gives press a better opportunity to produce what they need to produce.”
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