I’m sure you’ve all seen the latest #KwentongJollibee Valentine’s series by now. I don’t know about you, but I look forward to it every year. After all, Jollibee hasn’t failed to tug at my heartstrings with them, making me remember certain moments in my life and occasionally even getting me to bawl my eyes out.
Through its Jollibee Studios branded entertainment initiative, Jollibee has produced up over 33 Kwentong Jollibee short films, garnered over 350 M views and nearly 700M in reach. Last year’s episodes—“Choice”, “Proposal”, and “Anniversary”—encouraged fans to keep their faith in love and hit over 50M views on Facebook and YouTube. This 2020, the award-winning digital series delves into how true love conquers all—that beyond the romance, it takes hard work and commitment to make real love last.
In case you haven’t seen them yet, watch them here:
Lovebirds Myles and Ron are the center of the story titled “Apart”, directed by Pepe Diokno. Myles is strong-willed and self-sufficient, and Ron feels like he doesn’t have a place in her world. Does true love prevail or are they better off apart?
“Space” follows the story of funnyman Dan, who goes out of his way to show his girlfriend Mae how much he cares but their differences have pushed the couple apart. Directed by Sigrid Bernardo, this episode begs the question: In the age where finding someone new as easy as a swipe, is true love is just as easy to find?
Directed by Ianco dela Cruz (“Vow”, “Choice”), “#CoupleGoals” tells the story of Matt and Lisa, a happy couple who couldn’t be more perfect for each other, or so their social media photos say. Is their relationship as flawless as it appears?
“Relationships can be complicated when people set unrealistic expectations about love, believing that it’s always easy and picture-perfect especially in today’s digital age! This year, our goal was to highlight that the best love stories are those of couples who understand and value true love, and the hard work and commitment that it takes to make it work,” shares Jollibee Global Brand Chief Marketing Officer, JFC Philippines Country Business Group Marketing Head and concurrent Jollibee Philippines Marketing Head Francis Flores.
Can you relate to any of these videos? Which one is your favorite? 🙂
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