A lot of digital payment channels emerged recently, making it simpler and more efficient to do many things with one’s personal finances. Especially during the pandemic, Filipinos have embraced how these payment systems improve their day-to-day activities and have been making the most of its offered services and tools.
A perfect example of these payment channels is GCash, the country’s #1 Finance Super App. GCash’s Chief Marketing Officer Neil Trinidad confirms that the app’s users are now at 81 million, which accounts for 70% of Filipinos using GCash’s digital tools.
But beyond its main features such as allowing its users to transfer, invest, borrow, and save money, the app has also been strengthening connections and fostering relationships. This has been told true in #GCashStories, a series launched by GCash that highlights stories of hope and progress and turns them into inspirational conversations.
For starters, it featured the story of Cocoy Rubio, who became a small business owner with the help of GCash’s different services like GLoan after losing his job due to the pandemic.
Now, #GCashStories premiered its second film, a true-to-life story of Ate Alma who is a photocopy operator at a university and a family breadwinner. She lost her home due to typhoon flooding but through GCash and the Filipino Bayanihan spirit, her family’s road to recovery after the disaster became easier.
Students and graduates from the university took it upon themselves to start a fundraising initiative powered by GCash and soon after, they were able to raise enough money for Ate Alma and her family’s essential goods using the send money feature on GCash. Send Money allows GCash users to quickly transfer funds from one account to any of the other 81 million. Whether through a unique QR code or the user’s GCash number, money is safely transferred instantly. What’s more, those who receive the transfer can easily make cashless purchases with GCash payments, or even to Buy Load, Pay Online, and more. Cashing in to transfer is easy, too, with multiple options available. Users can Cash In from over 70 online banks, 650,000 over-the-counter partners, or through 4,000 cash-in machines nationwide.
“Sa totoo lang napakalaking tulong sa akin ng GCash talaga. Hindi ako makapaniwala kasi first time lang nangyari sa akin. Thank you talaga sa GCash,” says Ate Alma. “Sobrang nagulat ako, hindi ko akalain na ganoon karami agad ang dumating. Isipin mo naging 100,000 agad ang dumating sa GCash ko. Talagang patuloy silang naghulog sa GCash hanggang nabuo yung bahay namin.”
Who would imagine that simply transferring funds through a unique QR code or user’s GCash number would change lives? This #GCashStory proves how GCash can be a great vehicle to help others and turn a moment into a movement.
On top of the #GCashStories, GCash takes the campaign further and has tapped several non-government organizations such as ABS-CBN Lingkod Kapamilya Foundation and Caritas Manila to help more people who are in need of disaster relief.
Watch and be inspired by the story of Ate Alma and the community that rallied behind her here. Have your own story of hope and progress? Share yours by using the hashtags #GCashStories and #MyGCashStory, and tagging @gcashofficial: Facebook, Instagram, Twitter, YouTube and TikTok.