WATCH: Brilliant Short Film by WWF Shows Why We Should Support Sustainable Fish

WWF, of the World Wildlife Fund, is the world’s leading organization in wildlife conservation. Back in May, a campaign was launched in Europe to raise the awareness in Europeans about the sources of their seafood. Fifty percent of their seafood come from developing countries, which includes the Philippines.

A statement on their campaign page delves on the issue:

Europe is the world’s biggest market and importer of seafood. More than 50 percent of EU fish imports come from developing countries. In order to meet our demand for fish, we heavily rely on fish caught or farmed in the global south.

At the same time, people and nature in developing countries rely on our sustainable buying decision. Only healthy seas provide food and income for 800 million people who depend on fish. Most of them live in developing countries. So do 98 percent of global fisheries workers.

Support people and nature – choose sustainable fish!

This month, WWF Philippines shared a short film created as part of the campaign, titled Nonoy and the Sea Monster. The story is set in the Philippines, and follows the life of a young boy whose family’s livelihood depends on sustainable fishing. But commercialism is taking over their oceans, and ultimately, their lives. Watch the moving short here:

This short film calls upon the action of those watches it, simply by being aware of where the fish we consume come from. Here’s a global list of seafood guide shared by WWF on their page:

And to read more about this initiative, head on over to WWF’s campaign page at:

What do you think of this video? Share your thoughts in the comments.

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