Volkswagen – The Time is Coming!
The world’s best-loved car brand is coming to the Philippines, and we are excited to announce that finally, the Time is Coming for some of the most recognizable automobiles to hit the streets of Manila!
Volkswagen has built a unique community all around the world. There are ‘the Old Guards’, who first fell in love with the brand through the stalwart and ageless Beetle or grew up appreciating the industry and resilience of the Rabbit. Then there are ‘the Young Guards’, successful men and women who now see the Volkswagen brand as their “commute buddy”, the modern and stylish wheeled equivalent of a favorite, classy accessory.
Why choose Volkswagen?
Simple; for the 2nd year in a row, the IIHS (Insurance Institute for Highway Safety) chose 8 Volkswagen models as Top Safety Picks. That’s 8! Definitely German safety engineering at its finest. Along with this award, the Volkswagne Golf and GTI were also chosen as part of Car and Driver’s 10 Best. Mind you, the Volkswagen GTI is on its 7th consecutive year, and the Golf got its 2nd year in a row.
Another model from Volkswagen to represent the German brand and exquisite engineering definitely is the Volkswagen Passat! The Volkswagen Passat was recognized by J.D. Power as the “Highest ranked vehicle appeal among mid-sized cars”. The Passat also ranked as Consumer Digest’s “Best Buy”, as well as Motor Trend’s #1 in Midsize sedan comparison.
The secret to Volkswagen’s success seem to lie in their marketing message that comprises mainly of Engineering, Price, and a sprinkling of humor. Mainly stressing on German engineering which is the key-point to Volkswagen’s success. There are so many Japanese and Korean competitors in the market and yet Volkswagen, as a German engineering brand, competes at a price point where there is barely any European alternative. It is a mix of fine German engineering heritage without going immense volumes in price point. This is Volkswagen’s strength.
Whether you grew up knowing Volkswagen as “the people’s car” or now eyeing a shiny Touareg, one fact remains: Volkswagen is not just a maker of cars – it’s a pop culture icon.
Volkswagen comes to the shores of the Philippines this month, with an equally stylish showroom located at the country’s premier business district, Bonifacio Global City. Before moving in to its new home though, Volkswagen will have a grand launch at the Greenbelt Park on September 27, 2013.
The Time is Coming for The People’s Car to come to its home in Bonifacio Global City, and we eagerly look forward to have you join us on this day.
BUT WAIT! THERE’s MORE …..
Volkswagen Philippines will be giving away a brand new Volkswagen Beetle, the latest model in the iconic Beetle line of automobiles!! Visit Volkswagen at the Greenbelt Park on September 28, 2013 and join their Win a Car Promo!
For the full mechanics of Volkswagen Philippines’Win a Car Promo, please visit: