Singapore Airlines celebrated its 70th Anniversary last May. To commemorate the event, they’ve launched series of campaigns such as an exclusive mobile app promotional fare for its passengers, as well as, series of surprises called the ‘7 Days of Surprises.’
The 7 Days of Surprises is just one of the many ways SIA is celebrating its 70th year anniversary. For the whole month of May, SIA customers and travelers are in for sweet treats such as cocktails and desserts available in-flight and other 70th anniversary themed items such as amenity kits and teddy bears.
Today, we will show you how emotional the passengers were when SIA surprised them.
In the video, what seemed like an ordinary week at the airport was enlivened with a host of surprises for the travelers of Singapore Airlines (SIA). To express its gratitude for the support and loyalty it has received over the years, SIA shared the celebration of its 70th anniversary with the people who paved the way for the Airlines’ success – its dear customers.
As part of its 7 Days of Surprises campaign, SIA took its passengers by surprise by giving them great deals to choose from, special tokens at the airport, and a chance to win a trip for 2 to Singapore. It serves as a testament to the Airlines’ philosophy of providing world travelers A Great Way to Fly. The 7 Days of Surprises campaign is just a part of SIA’s year-long celebration of its 70th anniversary.
Watch the culminating video to get a glimpse of how the Airlines pulled off this ultimate surprise.
Indeed, great things come in small packages.
How about you? How do you want to be surprised?