Young Filipino Marketing Professionals Awarded as Young Market Masters (YMMA)
Jonathan C. Laguitao
Trade Marketing Manager, Johnson & Johnson Philippines
Mansmith YMMA Awardee for Customer Development
Jon started with Johnson & Johnson in 2007 as a Management Trainee. In 2009, he was sent to North Luzon as Distributor Manager, handling various sites with increasing business size and complexity. Being new in the area, he was forced to fast track his learning and adaptation of the local culture. His team reorganized the area deployment, empowered execution and built close retailer partnerships. As a result, they bagged the Distributor of the Year Award. These efforts also allowed Jon to win the J&J Best In-Store Excellence Award and Man of the Year Award.
Through the years, Jon has been sent out of the country and assigned to several regions in the Philippines where he redefined strategies and vastly improved sales for brands such as Neutrogena and Modess.
In a world of short attention spans and cheap thrills, Jon still believes in enduring qualities such as focus, perseverance, and great leadership that are grounded on trust and excellent work. These are the qualities that have made him successful and the same qualities that he’d like to impart to the young working generation.
Aldellyn Lisette C. Po
Franchise Head, Sanofi Philippines
Mansmith YMMA Awardee for Brand Management
Aldellyn currently works as Franchise Head for total Lactacyd family, which includes marketing functions for Lactacyd Feminine Hygiene lines and Lactacyd Baby Bath lines as well as trade marketing.
For Lactacyd White Intimate, Lactacyd Revitalize and Lactacyd Cool & Fresh, Aldellyn was the lead in the Philippines in mining insights and translating them to product benefits. She headed crafting the communication strategy, together with their creative and media agency, to ensure bigness and success of the launch. Armed with the objective to launch a product that will address consumers’ unmet need, Aldellyn and her team launched Lactacyd White Intimate, the first whitening feminine wash in the Philippines. They launched a 360 degree marketing campaign to create awareness and trial, veering away from its traditional image.
Aldellyn learned that correct innovation is key to manage a brand’s life cycle and she believes that consumer should be at the heart of all brand efforts as it is imperative to always touch-base with them.
Earl Martin S. Valencia
President/Co-founder, IdeaSpace Foundation, Inc.
Mansmith YMMA Awardee for Innovation
IdeaSpace was set up with the aim of revolutionizing science, technology and entrepreneurship in the Philippines, a vision Earl shared with Chairman Manny V. Pangilinan and the different CEOs of the First Pacific Group who committed P500 Million to fund the incubator program. A number of key partnerships have been closed between IdeaSpace and global incubators/venture funds/companies, universities, government agencies and mentors. Some partners now include the Intellectual Property Office, the Department of Science and Technology, Microsoft, Amazon, National Instruments, Netsuite, Asian Institute of Management, Harvard Business School, MIT Sloan School, Stanford Graduate School of Business and Freelancer.com.
To encourage thousands of students to explore opportunities with a science and technology-based entrepreneurial mindset, they conducted or sponsored over 100 events with a total audience of 150,000 including the “Geeks on a Beach” – the national start-up conference of the Philippines and “Geeks on a Plane” – where 30 technology investors, mostly from Silicon Valley, visited Manila. IdeaSpace Foundation has currently incubated and funded 28 start-up companies ranging from healthcare, clean tech, water purification, data analytics and transportation, making it one of the most active early stage investors in the Philippines. IdeaSpace companies have filed 6 invention patents.
With his work in the intersection of business, technology and economic development, Earl received individual honors and awards such as, a 2014 Young Global Leader of the World Economic Forum (Switzerland), 2013 Manila 40 under 40 Leaders in International Development by DevEx and Chevron, 2013 and 2010 Intel Science and Engineering Fair Grand Award Judge for the Energy and Transportation Category (Phoenix and San Jose), and has given presentations about IdeaSpace in both Harvard and Stanford.
Kristine F. Venturina
Trade Marketing Manager, Johnson & Johnson International Singapore
Mansmith YMMA Awardee for Trade Marketing
J&J cultivated Tintin’s creative & innovative mind in creating category strategies and solutions where she 1) Co-authored the go-to-market strategies and plans for OTC and Listerine, 2) Co-developed training modules/model including fixing merchandising & promo processes, and 3) Led and crafted the Profit Story in growing total Oral Care through Listerine, which became the guideline of other Asia Pacific markets not just the Philippines. Her two-year stint was recognized by J&J Worldwide through the prestigious James Burke Awards as Best in Shopper Marketing Excellence in Bringing OTC closer to the shoppers in 2011 after winning the Asia Pacific leg for Best in In-store Excellence for Oral Care in 2010.
She assumed a bigger role as Trade Marketing Manager handling the biggest franchise, Johnson’s Baby. Johnson’s Baby remains to be a dominant leader in the Philippines in 8 different categories, as such, should always aim to protect its leadership, and be steps ahead in growing total category. The team made sure to craft the retail profit stories to convince retailers that Johnson’s is the right partner to grow their businesses with.
And there you have it, twelve young masters of their field, blazing trails in the field of sales, marketing and entrepreneurship. Let’s see what these fiends have yet to offer in the future.
Do you know anyone else who should be awarded? You can nominate them for next year’s awarding ceremony! Tag them on the comments below.
