Out with the old, in with the new
In order to keep up with the changing times, the Bangko Sentral ng Pilipinas (BSP) introduced its new logo: a full-bodied, golden Philippine eagle.
According to a report from The Manila Times, the central bank said in a statement on Friday that the new logo was inspired by wildlife photographs of actual Philippine eagles. In addition, the Philippine eagle is meant to represent both the BSP and the Filipino people that it serves.
“While the strong foundation of the BSP brand remains the same, its visual representation in the form of the logo requires an update to infuse the institution with renewed vitality, underscore its integrity and competence, and further promote the understanding of its mandates,” BSP Governor Benjamin Diokno said.
Diokno added that these points are consistent with the BSP strategy for 2020 to 2023, which focuses on making the bank more relevant to Filipinos, while it “pursues its mandates in support of a sustainable and inclusive growth of the economy.”
What are your thoughts on the new logo?
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