Saving money not only defines a person’s maturity, but the economic growth of the country, as well. That’s why in 1925, World Thrift Day was established at the end of the first International Thrift Congress in 1924 held in Milan and is now observed globally as World Savings Day.
However, a good 66% of Filipinos still need to learn a thing or two about how to fill up their piggy banks for financial security and wellness according to a 2019 study. In an effort to address this, GCASH, Globe Telecom’s virtual wallet that allows cashless transactions and a host of other convenient features, and groundbreaking all-digital mobile-first CIMB Bank launched the #PlsSaveMe campaign.
With the advent of social media, people can now learn about financial success stories that they can draw inspiration from and emulate. Such is what the country’s fastest growing social media app KUMU did when it joined the campaign in October.
With the aim to encourage Filipinos from all walks of life to “come out” about their financial woes, accept where they are in terms of saving money, or acknowledge the lack of knowledge on how to start a proper financial plan; KUMU initiated engaging conversations about money via livestreams through the app’s popular game shows Quiz Mo Ko and Beki Quiz, as well as virtual gifts, primarily to educate users on how to create GCASH accounts and enumerate the many benefits of its frequent use including its Save Money features leading up to last year’s World Savings Day.
Personalities such as Kapamilya TV Host Robi Domingo who told a story on how he spent his TV game show winnings in a week’s span, and college hooper Ricci Rivero who says that his being a UP Fighting Maroon didn’t spare him from having no savings, encouraged KUMU users to share their own stories and engage in productive dialogue. By turning the conversation from where they are now financially to how they can start saving with GCASH’s 4.1% interest rates which is 12 times higher than most standard banks, KUMU is on track to educating more of its users on the value of money.
GCASH is regulated by the Bangko Sentral ng Pilipinas (BSP), offering lifestyle and financial services such as mobile loading, bills payment, movie reservations, QR payments, online shopping, money sending, and money requests among others. Available as a mobile app, GCash promotes going cashless which further helps to authenticate and legitimize transactions, making it more secure and fraud-free in today’s internet age.
Among GCASH’s other convenient and commendable features are Cebu Pacific flights booking and payment, SSS contribution payment, tax payment, and even opportunities to invest and earn money. With just one valid ID, users can easily open a GCash account. No minimum deposit and maintaining balance are required apart from the initial Php5,000 deposit.
Meanwhile, the KUMU team is likewise ecstatic with its partnership with GCASH reiterating how its campaign is aligned with its goals of empowering Filipinos. “KUMU is happy to be part of #PlsSaveMe,” said Michiko Soriano, VP of Brand & Strategic Partnerships. “We are proud to be a platform that highly values authenticity, safety, and positivity. Through the campaign with GCASH and CIMB Bank, KUMU as a livestream platform fostered real-life stories to come out from everyday creators and users that opened conversations about acceptance and creative and realistic ways to being more financially literate,” she added.
KUMU is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. Aside from presenting users real-time earning opportunities as a livestreamer, chances to win cash in various game shows, and engagement in campaigns, KUMU also fosters communities that ignite relevant discussions among Filipinos.
Check out more advanced GCash features by visiting www.gcash.com