The Samsung Galaxy S25 series is finally here!
On January 23, Samsung officially unveiled its newest S-series flagship phones, Galaxy S25, S25 Plus, and S25 Ultra—all packed with upgraded AI features such as integrated Google Gemini Live and Cross App Actions. It is also notable that the Samsung Galaxy S25 series is way thinner and lighter, offering a more comfortable grip.

Photo: Samsung Global/Facebook
Some of you are probably curious and excited about the latest features and innovative upgrades of the upcoming Samsung Galaxy S25 series, so here’s a quick overview!
Samsung Galaxy S25 Series New and Updated Features
Circle to Search
The Circle to Search feature is getting an upgrade, making on-screen searches faster, smarter, and more contextual! It now recognizes audio like songs playing in videos, phone numbers, email addresses, and URLs. This allows users to seamlessly initiate calls, emails, or website visits with a single tap.

Photo: Samsung Newsroom
Additionally, it offers intelligent, context-aware suggestions, enabling users to seamlessly perform actions and take the next steps. This includes features such as sharing GIFs directly from the search results, saving event details, and effortlessly switching between apps for quick follow-ups.
Natural Language Search
Photo: Samsung Newsroom
Samsung Galaxy S25 revolutionizes how you search for photos. Instead of relying on specific keywords like date or location, you can now use natural language queries. For example, simply type “Show me pictures of sunsets from my last vacation” to find the photos you’re looking for in the Samsung Gallery.
Call Transcript
Keep calls organized with the Call Transcript feature! This feature automatically transcribes recorded calls when a certain number of characters is reached and is under the character limit. However, Samsung noted that it might not be supported in some countries. It is currently available on pre-installed Samsung phones and the Voice Record app.
Writing Assist
Writing Assist would be a great companion for summarizing content and automatically formatting notes. Select and manage texts instantly without switching between applications. This helps streamline workflows, making it easier to organize thoughts, create summaries, or reformat information efficiently.
Drawing Assist
Drawing Assist provides fresh ways to unleash creativity through combinations of sketches, text, or image prompts. Whether you’re sketching concepts, generating visuals from text descriptions, or using image prompts to refine your work, this smoothly integrates cutting-edge technology with artistic expression.
Audio Eraser
Photo: Samsung/Website
Samsung Galaxy S25 also introduces an Audio Eraser, which simplifies the removal of unwanted noise in videos, including voices, music, wind, nature sounds, and crowd noises. You can either tone these noises down or remove them entirely. This tool is perfect for vloggers and social media enthusiasts who love recording videos!
Now Brief
Photo: Samsung Newsroom
Now Brief proactively offers suggestions including news, weather forecasts, events, and travel alerts, all accessible through the Now Bar on the lock screen. This ensures relevant information and updates are always at your fingertips. All personalized data is kept private and securely protected by Knox Vault.
Portrait Studio
Photo: Samsung Newsroom
The Portrait Studio feature has also been enhanced, allowing users to create personalized avatars with remarkably lifelike facial expressions! The filters even introduce new analog-style effects, delivering a film-like aesthetic for both photos and videos. This upgrade will surely elevate your content!
Aside from these new and updated features, the Samsung Galaxy S25 Ultra boasts the new Gorilla Glass Armor 2. According to Samsung, this has 29% greater fracture resistance than the original Gorilla Glass Armor in the Galaxy S24 Ultra.
It added that devices equipped with Gorilla Armor 2 are even more resistant to damage when dropped on rough, challenging surfaces, as it is engineered to better withstand breakage.
Samsung Galaxy S25 Series Prices
Here are the prices for the Samsung Galaxy S25 series:
S25
- 256GB – P51,990
- 512GB – P60,990
S25+
- 256GB – P67,990
- 512GB – P76,990
S25 Ultra
- 256GB – P84,990
- 512GB – P93,990
- 1TB – P110,990
The Samsung Galaxy S25 and S25 Plus are available in three colors: Blueblack, Coralred, and Pinkgold. Meanwhile, the Samsung Galaxy S25 Ultra comes in Titanium Jetblack, Titanium Jadegreen, and Titanium Pinkgold.
Pre-orders will get a free storage upgrade! When you order the 256GB variant of the Samsung Galaxy S25 series, you’ll get the 512GB variant. For the Galaxy S25 Ultra, you can score P9,000 off on 1TB.
Photo: Samsung Global/Facebook
The pre-order will be available for pre-order from January 23 to February 13, 2025.
For further details, make sure to visit the official Samsung website here.
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