The World Wide Fund for Nature (WWF) Philippines welcomed Robi Domingo to the Panda family as the newest addition to their roster of celebrity ambassadors, helping the organization spread awareness on the importance of planetary health to human health.
The actor, who rose to fame as a finalist in Pinoy Big Brother Teen Edition, shared that his 2017 documentary series, which brought him to different parts of the country, inspired him to use his voice and platform to promote environmental conservation.
“I got to go and see the different parts of the country, from places like Mt. Apo to Malapascua, and every trip I would say, ‘Wow, ang ganda ng Pilipinas’. I want to share these amazing stories to the people, and by working with WWF-Philippines, they [people] will learn the value of environmental conservation. I firmly believe in the thinking that if we take care of the world, the world will also take care of us”, Domingo said.
Growing up in an environmentally-conscious household inspired Domingo to adopt sustainable practices in his lifestyle—from simply bringing his own tumblers and utensils, to lessen single-use plastic consumption. He also bikes as much as possible to reduce carbon emission and even insists on going digital for project scripts to lessen paper use.
The pre-medicine graduate joins fellow Ateneo alumna Janine Gutierrez as the organization’s newest National Youth Ambassador, and will work together with the WWF-PH National Youth Council (NYC) to encourage active participation from the youth sector in environmental conservation. Despite being the newest addition to the group, Domingo showcased great chemistry with the NYC during the Conservation Conversation: Wild Youth livestream event last August 28, discussing facts about the Tamaraw, the world’s rarest and most endangered buffalo, and raised funds for Tamaraw Conservation in Mindoro.
As a self-proclaimed “kuripot”, Domingo also aims to shed light on how being environmentally pragmatic can lead not only to financial gain but also saving lives and the planet in the process.
WWF-Philippines looks forward to working alongside Robi to urge everyone, especially the youth, to #ChangeTheEnding for the planet and make a difference for current and future generations of Filipinos.
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