Once again, Orm Kornnaphat and Lingling Kwong prove that they are the next big names in the luxury fashion scene, reportedly generating millions in Earned Media Value (EMV) during Paris Fashion Week.
Photo: Orm Kornnaphat/Instagram
According to a report by Lefty and Karla Otto, an international analytics platform, both Thai stars generated a combined $45 million in Earned Media Value (EMV) during Paris Fashion Week Spring/Summer 2026.
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Orm led with $23.5 million in EMV and an impressive 116.9% average engagement rate, while Lingling followed with $21.5 million in EMV and a 67.7% average engagement rate. Together, their EMV accounts for nearly 50% of Dior’s total media value, which was reported at $90.6 million.
A celebrity or influencer’s Earned Media Value (EMV) plays a highly significant role during Fashion Week, as it measures public interest, organic exposure, and overall social impact. This metric allows brands to carefully gauge and select the right partners for future collaborations and campaigns.
In March 2025, both Thai superstars made their highly anticipated debut at Paris Fashion Week, garnering attention from both fans and mainstream audiences worldwide.
Meanwhile, in July 2025, the 23-year-old actress made waves locally when she was spotted alongside Marian Rivera at a luxurious fashion event in Singapore.
The beloved duo is currently starring in the action television series “Only You,” following the success of their first project “The Secret of Us” in 2024.
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