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NEW LORE: Rising with ‘AMBITIOUS

The artist formerly known as No Lore is no moreโ€”but donโ€™t be sad. The all-girl electronic alt-pop trio has risen from their own creative ashes as NEW LORE, a striking reinvention that marries bold ambition with an electrifying sound. And theyโ€™re not wasting any time making noise. On January 3, 2025, the band dropped โ€œAMBITIOUS,โ€ their debut single under this fearless new identity, and itโ€™s already sending shockwaves through the OPM scene.

โ€œAMBITIOUSโ€ is everything its title promises. Bursting with neon-bright synths, vocoder-laced vocals, and grooves that practically demand a dance floor, the track is an anthem for the dreamers and the doers. But itโ€™s not just about chasing the grindโ€”itโ€™s about doing it alongside someone who makes the journey worthwhile. With frontwoman and visual artist Tita Halaman penning introspective yet soaring lyrics, the song reclaims ambition as a thing of beauty, strength, and unapologetic passion.

And because one version is never enough, the single comes bundled with two extras: a dance mix and a sped-up version to keep the energy flowing. NEW LORE isnโ€™t just giving fans a song; theyโ€™re offering a full-on experienceโ€”a sonic invitation to hit the gas pedal and never look back.

Photo by Josma Leuterio

Photo by Josma Leuterio

Stream โ€œAMBITIOUSโ€ here: https://newlore.tunelink.to/ambitious

If youโ€™ve been following the trio since their No Lore days, this transformation feels like the natural next step in their artistic evolution. No Lore built a reputation for merging music, art, and poetry into an audiovisual feast. With Tita Halamanโ€™s creative vision, bassist Kim Escalona, and drummer Carole Lantican, the band made waves with their EP Outlines (2022) and earned accolades like entries into the Awit Awards for tracks like โ€œPapatungo.โ€

But December 2024 marked the end of that chapter, with the band releasing their final song under the No Lore name. Now, with a new taglineโ€”โ€œArt, Music, Poetryโ€โ€”and a mission as โ€œThree Women Rewriting the Lore,โ€ NEW LORE is diving headfirst into uncharted waters.

โ€œAMBITIOUSโ€ feels like the perfect opener for this fresh chapter: a track thatโ€™s not afraid to celebrate growth, reinvention, and the audacity to dream bigger. Itโ€™s a bold pivot but one that feels authentically them.

Bands reinvent themselves all the time, but few do it with the kind of creative and emotional depth that NEW LORE brings to the table. This isnโ€™t just a name change; itโ€™s a full-scale artistic rebirth. As they expand their vision beyond their original โ€œmusic based on paintings with poetryโ€ ethos, theyโ€™re creating space for more ambitious (pun intended) storytelling, wider artistic experimentation, and sounds that demand to be felt as much as theyโ€™re heard.

If โ€œAMBITIOUSโ€ is any indication, NEW LORE is here to prove that reinvention isnโ€™t about leaving your past behindโ€”itโ€™s about carrying its best parts forward into a bolder, brighter future.

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