Who We Are

Hinomoto, established in 2010, is a student-run organization and a partner of the Japanese Studies Program (JSP) of the Ateneo de Manila University. The aim of the organization is to instill an appreciation and passion for the Japanese language and culture within the Ateneo community and beyond.

This March 29, 2019, Hinomoto presents a Natsu Matsuri 2019, a Japanese Summer Festival to the Ateneo campus grounds for a grand summer celebration! Enjoy the live musical performances, tasty food, and fun games!


Natsu Matsuri (夏祭り)

Natsu Matsuri (夏祭り) translates to “Summer Festival” in Japanese. This kind of festival was a way of honoring the people’s ancestors. However, it became a way for people to relieve fatigue from working. This season is one of the best times to go to the festival grounds, wear a yukata, and play entertaining games.

March 29, 2019 — Hinomoto brings back the Natsu Matsuri with dazzling lights, wonderful musical performances, delicious food, and fun games. Listen to the different performances prepared by the members and special guests while enjoying the food on the festival grounds. Everybody is invited to come to this Summer Festival to participate and experience a part of Japanese culture.

Event Specifications

The festival will take place in Ateneo de Manila’s Bellarmine Field and is open to all to attend. Entrance to this event is free. The program proper would be from 6PM to 10PM but the booths will operate until 11PM. Food can be purchased all around the venue while the visitors watch the performances on stage or interact with the various booths.


The event will feature different artists and musicians to perform during the event itself. Special performances from Hino Ongaku, the organization’s music group, and Hino Odori, the organization’s dance troupe, will also be witnessed during the event.


The game booths will operate through a chit system. The festival goers would need to buy chits from one of the booths in the event in order to play the different games. However, these tickets are not required for people to enter the festival grounds.

Batsu Game – This booth has a series of challenges that one may partake in. However, if the challenger fails to complete the task, the game masters would pick a penalty from a given set list.

Kingyo-Sukui – This booth consists of a small pool with live goldfish swimming around. The goal of this game is to scoop out a goldfish using a small, flat, circular scooper made with a ring and paper. If one can scoop the goldfish into a small bowl, they would be able to keep the goldfish.

Shateki – The booth is similar to a classic shooting carnival game. The goal would be to knock down toy figurines using a foam-based toy gun, which corresponds to a certain prize!

Wa Nage – This booth is a classic ring toss game. There are poles attached to a numbered board to correspond to a point system for the game. When a certain number of points is reached, the prize that corresponds to that number will be given.

Yo-yo Tsuri –The “yo-yo” is a small water balloon and is attached to a rubber string, which has a loop on the end. For this booth, there is a “fishing pole” used to fish out the “yo-yo” that will be inside a pool. The goal of this game would be to pick up the balloon through the loop before the paper disintegrates.


Throughout Natsu Matsuri, there would be stalls selling food and drinks. These food stalls would primarily come from the different student-owned food stalls present within the Ateneo de Manila as well as other established food stalls.

Other Booths

Yukata Rentals – The booth will be run by a yukata rental company, who are also selling the yukatas and other Japanese traditional garments.

Your Name – With the help of Hinomoto’s Japanese members, people flock to this booth to get a bookmark of their names written in Japanese, as well as get to know the meaning of the characters used.

Tarot Card Reading Booth – The booth is run by a Tarot Card reader and practitioner to gain insight on one’s past, present, or future by posing a question to the cards.

Artists’ Alley – Artists are given a space to showcase their art while selling their different prints and stickers on the festival grounds.

Photo Booth – This booth allows the different festival goers to capture irreplaceable memories as they enjoy a Japanese Summer Festival experience.

Once again, we invite you to come to Hinomoto’s event, Natsu Matsuri on March 29, 2019 in Ateneo de Manila’s Bellarmine Field from 6PM to 11PM. We hope to see you there!

For inquiries, please contact Jeremy Beatrice Veluz at pr.hinomoto@­

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