Fresh off the release of the Malbon Manila: Jeepney Collection, Malbon Philippines welcomed the community back to its flagship store on November 26 for an immersive celebration rooted in culture, nostalgia, and modern golf lifestyle.
Photo: Malbon Manila
The Jeepney Collection – Malbon’s sequel to its Manila story – pays homage to one of the city’s most recognizable symbols. Inspired by the jeepney’s rhythm, color, craftsmanship, and the way it brings people together, the capsule reimagines Manila’s everyday expressions through Malbon’s playful, elevated lens. From bold graphics and vibrant hues to street-inspired silhouettes tailored for on- and off-course wear, the collection captures the spirit of a city always in motion.
To bring this story to life, the flagship store was transformed into a Manila-inspired cultural playground.
Photo: Malbon Manila
Right outside, the Malbon Manila Jeepney stood as the event’s anchor. Beside it was a Filipino street food station, serving classics like fishball, kikyam, cheese sticks, and other nostalgic favorites.
Inside the store, the experience unfolded through a series of curated touchpoints. A vintage photo booth offered analog-like photo strips, while the simulator room transformed into “Putting Preso,” a golf-meets-street-game interpretation of tumbang preso. Here, players aimed to topple Malbon-branded cans with precise putts, turning a beloved Filipino childhood staple into a playful, competitive challenge that perfectly captured the brand’s youthful spirit.
Upstairs, the second floor VIP lounge became a full-blown karaoke station, inviting guests to sing crowd favorites in true Manila fashion. Adding to the cultural narrative were live jeepney signage painters, showcasing the craft behind the hand-lettered plates and graphics that inspired some of the visual motifs in the collection.
Throughout the evening, the flagship store buzzed with energy – creatives, golfers, tastemakers, and longtime supporters exploring every corner of the space. More than a product launch, the event became a living extension of the collection’s ethos: expressive, nostalgic, culturally grounded, and rooted in community.
