In celebration of Women’s Month, local brand ÀMEN launches its newest mask collection on March 5, Friday, 6 PM in an online fashion show on its official social media pages — @amen_ph on Instagram & ÀMEN on Facebook.
The digital fashion show will feature 3D finger puppets that will serve as models inspired by empowered women like Selena Gomez, Blackpink Lisa, Frida Kahlo, Amelia Earhart, Helen Keller, US First Lady Michelle Obama, Corrie Ten Boom (who helped Jews from the Nazis), Bethany Hamilton (a surfer whose arm was bitten off by a shark), and Malala Yousafzai (who, at her young age, championed her children’s education advocacy).
The brand also believes in Filipinas who exemplify greatness in their respective arenas. Completing the line-up of 3D finger puppet models are Heart Evangelista, Catriona Gray, and Vice President Leni Robredo.
According to Kyna Sy, the woman behind ÀMEN, the goal of this fashion show is to inspire and empower women that even though we’re in an unusual situation, anything is possible as long as you work hard for it. “We want the show to be powerful in a way that leaves people feeling exhilarated and inspired; very much ready to make a difference,” shared Kyna.
She adds, “As a casual couture clothing brand, it is important that we adapt to the changing needs of our customers during the pandemic and still commit to ÀMEN’s mission that is to inspire and help women to fill themselves so they can overflow out into the world by being seeing themselves as God sees them.”
These soon-to-be-released masks have passed the 4 crucial safety tests. Each has nose contours and a curve-structured silhouette for breathability, a silk pocket for filters, adjustable ear straps for comfortable use, and intricately and uniquely designed. That’s right, no 2 masks are the same!
Each purchase comes with 10 sheets of PureMASQ Filters and a silk dust bag. ÀMEN will also donate 10% of its proceeds to selected women who are in need. To know more about ÀMEN, visit their website (https://www.amen.com.ph/) and follow them on Instagram (@amen_ph) and Facebook (https://facebook.com/amenphilippines/).
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