On social media nowadays you may chance upon the occasional political beef on conflicting political views right on your timeline. While it’s great that a lot of Filipinos are very active when it comes to political discussions, some can’t tolerate when political beliefs go against their own. This has led to unfollows, blocks, and unfriend-ings not just on Facebook but in real life. #FriendshipOver 🙁 That’s just online, offline events are much worse. Usually it’s the die-hard supporters of a candidate who cause problems. Death threats, house bombings, and other election-related violence have become the norm come election period and it gets real ugly.
With over 54 million registered voters in the Philippines, it would be difficult to send a message to each saying that while a little competition is healthy, contempt and all-out bloody conflict is unnecessary. In the end, Filipinos have different political opinions and ideal candidates but always the same vision- a better Philippines.
However, a team of artists from Avanguard Creatives have bravely countered the trend of direct conflict between opposing ideas through their United Differences Campaign. What follows below are images that once would have been considered as market competitors but have now become melded into harmonious products that could actually work.
You can visit Avanguard Creatives’ website for more of the images.
About the brand:
Avanguard Creatives, under the ACCS Film Production Company, is a multimedia & film visual marketing production house that caters to business’s marketing material needs. Aside from actually producing those materials, they also create strategies to further develop a business, a brand, or a company’s marketing efforts. In line with their campaign, the company is a union of different artists, talents, and professionals working together despite their differences for the greater good. They’d like to send out a message that despite our differences, we are one and the same.
Election day is on May 9! I’ll just leave everyone and their friends who may be on opposing superhero teams with a tagline from Captain America: Civil War. “United we stand. Divided we fall.” Whoever we’re rooting for, let’s make it clear that we’re always on #TeamPilipinas.