Larnelle Caña de Azucar Spring Summer 2022

Designer James “Larnelle” Montealto established Larnelle as a namesake brand in the year 2016. Starting out with creating custom order pieces for his clientele in Manila, Larnelle has well expanded over time. In the year 2019, Larnelle decided to set up his official studio in his hometown, Bacolod City, to establish the brand’s home base and to elevate the fashion industry on the island of Negros.

As a graduate of Fashion Design and Merchandising at the De La Salle-College of Saint Benilde, Larnelle gained experience and worked with big names in the industry. He was an intern at Philippine Fashion Week, attended fashion shows and magazine shoots to hone and observe the real deal in fashion.


Larnelle offers bespoke pieces in all shapes and sizes. Larnelle focuses more on creating classic pieces for wedding and events. Every creation uniquely features elegance and with a touch of sophistication. The brand guarantees that every piece created suits the personality of the individual. Larnelle aspires to give satisfaction and optimum confidence through sublime details and strives to retain clean lines and intricateness in every bespoke made. It intends to exhibit boldness without losing the sense of conservatism giving its market an exceptional experience.


To produce fine and quality pieces that will exceed customer desires. To make a difference through our branding to stay ahead of fashion trends, market changes and the latest technology.


We strive to build a brand that can compete nationally or internationally with its creative direction of style and fashion despite of the location of its brand.


This year’s Fashion show is entitled “Caña de azúcar” Spanish term of SUGARCANE or also known as TUBO in Hiligaynon dialect, a culmination of inspiration of LARNELLEs’ final show. For our first-ever virtual fashion show, LARNELLE presents to you an iconic display of creativity and talent in “LARNELLE: (Caña de azúcar).” It is a 1-day event that serves as an opportunity for LARNELLE to officially expose his skills in fashion design, styling and fashion show management by way of a runway show.


“LARNELLE: (Caña de azúcar”), which serves as a platform for young aspiring talent in the growing Philippine fashion industry. I have also gathered young and creative suppliers and artists who have been performing well in the local industry. This cumulative effort is to showcase to the Philippine Fashion Industry that there are numerous, talented young locals of Bacolod who are willing to produce a show despite this pandemic.


The fashion show will be pre-taped at THE RUINS on October 11,2021 (Monday) and will hive it’s virtual show through facebook live on October 22,2021 (Friday) as a finale to the event and will feature works of LARNELLE focused on creative and experimental design.


James Larnelle Montealto-
Instagram – @larnelle.official @larnellemen.official & @montealtobylarnelle
Facebook – James Larnelle (brand account) LARNELLE (brand page)