GMA artist Kyline Alcantara is Korea Tourism Organization’s (KTO) new Honorary Ambassador in the Philippines! The big reveal happened at a press conference on April 28, 2022 at Shangri-la The Fort, BGC. The event was attended by KTO Manila’s director Hyung Joon Kim and Sparkle executives—GMA’s artist center.
Korea Tourism Organization is Korea’s government agency dedicated to promoting the country’s tourism. When asked about why KTO chose Kyline to be the honorary ambassador for Korea tourism in the Philippines, Kim answered: “There are several factors we considered before making our choice. First, Kyline is interested in Korean culture and heritage. Another reason is that she has a wide range of charms and talents—she’s an actress, a singer, and a performer. Lastly, Kyline is one of the Philippines’ most promising and influential young actresses and is active on a lot of SNS platforms, with over 19 million followers across her accounts. We believe that through her good image and influence, she can help us to reach and encourage more Filipinos to be potential supporters of Korea tourism like herself.”
Kyline performed a song at the press conference, before heading to the Q&A portion alongside Mr. Kim to address queries from the media. Kyline, ever the sweetest and donned in an 80s-inspired pink checkered dress, expressed that she couldn’t believe it at first when the role was offered to her. Kyline shared that she is a huge fan of K-dramas and music, and looks forward to having opportunities to encounter some of her favorite Korean personalities—BTS, Lee Jong-suk and Lee Min Ho.
Kyline shared: “I feel very much honored and grateful that KTO chose me to be the next ambassador of Korea tourism. As a fan of Korean food, dramas, music, it is a wonderful opportunity for me to learn more of not only K-dramas or K-pop but also Korean culture and what it has to offer to us Filipinos. I am very much excited as it will be my first time traveling to Korea.”
KTO shared in a statement: “As part of Kyline’s duty as the new ambassador, [she] will be given chances to visit Korea, and will be sharing her experiences during her trips through her SNS pages. She will also promote Korea at various events, arranged by KTO and other Korean government agencies.”
KTO’s tourism campaign for 2022 kicks-off with a lovely slogan: Ganda Korea. The slogan eloquently translates to both Korean and Tagalog, with “ganda” meaning “goes” or “let’s go” in Korean, and “beautiful” in Tagalog. Hence the tagline means: “Let’s go to beautiful Korea.”
As of writing, South Korea is still closed to casual tourists, but the agency is expecting for travel to Korea to “begin again,” hopefully soon.