Skincare enthusiasts in Manila know the feeling well—scrolling through reels of flawless, dewy complexions and double-tapping every K-beauty shelfie, only to be reminded that the latest miracle serum from Seoul can take weeks to arrive. Between high shipping fees and long delivery times, getting your hands on authentic Korean products has often felt out of reach.
That’s beginning to change. Lazada, Southeast Asia’s leading online shopping destination, has expanded its K-beauty lineup through a new partnership with South Korea’s Gmarket. With verified sellers, Lazada’s 100% product authenticity assurance, and reliable after-sales support, Korean beauty staples are now more accessible than ever for Filipino shoppers. From innovative textures to skincare classics, here’s your beauty breakdown of 12 K-beauty brands you can shop online right now—and why they deserve a place in your routine.
Photo: Lazada
1. Banila Co
Photo: Lazada
Banila Co has built a global following around its iconic Clean It Zero Cleansing Balm, a product that has redefined what it means to remove makeup. The brand believes that cleansing should feel like self-care rather than a chore, creating formulas that melt away even the most stubborn waterproof products without drying out the skin. The result is a gentle yet thorough cleanse that leaves the face soft, hydrated, and ready for the rest of your routine. SHOP HERE!
2. Beauty of Joseon
Photo: Lazada
Rooted in the principles of traditional Korean herbal medicine, or hanbang, Beauty of Joseon bridges heritage and modern innovation through its thoughtfully crafted formulas. The brand’s approach centers on gentle yet high-performing ingredients such as rice water, ginseng, and propolis, each known for enhancing radiance, hydration, and resilience against aging.
Hero products like the Dynasty Cream and Relief Sun: Rice + Probiotics SPF 50+ PA++++ have become cult favorites, praised for their luxurious textures and visible, skin-boosting results. SHOP HERE!
3. Belif
Photo: Lazada
Guided by a philosophy rooted in “true herbs,” Belif combines traditional herbal extraction methods with advanced dermatological science to create skincare that feels both timeless and effective. Its distinctive apothecary-inspired packaging reflects the brand’s dedication to authenticity and craftsmanship, while its formulas are celebrated for their lightweight textures and deep hydration.
The True Cream Aqua Bomb remains one of its most iconic products, known for delivering long-lasting moisture without any sticky residue. SHOP HERE!
4. COSRX
Photo: Lazada
COSRX has earned a loyal following among those with acne-prone or sensitive skin, thanks to its targeted formulas that address specific concerns while keeping irritation to a minimum. Bestsellers like the Advanced Snail 96 Mucin Power Essence and Low pH Good Morning Gel Cleanser consistently top recommendation lists, praised by dermatologists and beauty editors for their simplicity and efficacy. SHOP HERE!
5. d’Alba
Photo: Lazada
d’Alba is best known for infusing its skincare with the richness of white truffle, an ingredient prized for its antioxidant and nourishing properties. The brand seamlessly blends Italian sophistication with Korean innovation to create products that deliver a luminous, youthful glow.
Its standout product, the White Truffle First Spray Serum, has become a staple in K-drama dressing rooms and beauty kits alike, offering instant hydration and a fresh, dewy finish that revives the skin throughout the day. SHOP HERE!
6. Etude
Photo: Lazada
Recognized for its playful charm, Etude has made beauty creative and accessible to a younger generation of beauty enthusiasts. The brand champions self-expression through an extensive range of affordable yet high-quality products designed to inspire experimentation.
Among its standout offerings are the Dear Darling Water Tint, celebrated for its fresh, buildable pigment, and the SoonJung 2x Barrier Cream, a gentle hydrator that soothes and strengthens sensitive skin. SHOP HERE!
7. Innisfree
Photo: Lazada
Rooted in the natural beauty of Jeju Island, Innisfree has become a global favorite for its eco-conscious approach to skincare. The brand is known for harnessing the island’s rich natural resources—such as green tea, volcanic clusters, and orchid extracts—into effective and sustainable formulations.
8. Laneige
Photo: Lazada
Renowned for its cutting-edge water science technology, Laneige has become synonymous with radiant, deeply hydrated skin. The luxury K-beauty brand has earned worldwide acclaim for its gentle yet highly effective formulations, particularly its overnight treatments that rejuvenate the skin while you sleep.
Among its most iconic products are the Lip Sleeping Mask and Water Sleeping Mask, both celebrated by beauty enthusiasts and celebrities alike for their ability to deliver lasting moisture and a healthy, dewy glow. SHOP HERE!
9. Mediheal
Photo: Lazada
As one of the most trusted names in sheet masks, Mediheal has transformed everyday skincare into an at-home clinic experience. Developed by dermatologists and beauty experts, the brand offers an extensive range of masks designed to address virtually every skin concern with care. Its Tea Tree Essential Face Mask and pads remain best-sellers worldwide, celebrated for delivering instant, visible results that leave the skin refreshed, balanced, and glowing. SHOP HERE!
10. Nature Republic
Photo: Lazada
Known for championing natural ingredients from across the globe, Nature Republic infuses the power of nature into every step of your skincare routine. The brand has built its reputation on harnessing elements such as aloe vera, snail mucin, and botanical extracts to create products that are both gentle and effective. Its Aloe Vera 92% Soothing Gel stands as an enduring icon—an all-purpose favorite celebrated by millions for its cooling, hydrating benefits, whether used to soothe sunburn, moisturize skin, or even nourish hair. SHOP HERE!
11. Skin1004
Photo: Lazada
Celebrated for its signature Madagascar Centella line, Skin1004 has become a cult favorite among those with sensitive and acne-prone skin. The brand centers its philosophy on the healing power of Centella Asiatica sourced from Madagascar, known for its soothing and restorative properties. With minimalist yet highly effective formulations, Skin1004 products are designed to calm irritation, reduce redness, and strengthen the skin barrier. SHOP HERE!
12. Skinfood
Photo: Lazada
As the first K-Beauty brand to base its philosophy on the idea that what’s good for your body is good for your skin, Skinfood has carved out a unique place in the beauty world. The brand harnesses the power of natural food extracts—think black sugar, avocado, and rice—to deliver nourishing and effective skincare solutions. Its Black Sugar Mask Wash Off remains a cult classic for its gentle exfoliation and radiant finish. SHOP HERE!
No more wistful glances at K-Pop idols’ perfect complexions, wondering how to achieve that glow. Your K-Beauty routine got a whole lot easier, more reliable, and faster, thanks to Lazada and their partners like Gmarket. Get ready to fill your carts and transform your skincare lineup without ever leaving your couch.
What K-Beauty brand are you most excited to finally get your hands on, or perhaps repurchase with ease? Share your top picks and holy grails in the comments below – we’d love to see what’s giving you that radiant, K-drama-ready skin!
READ MORE: Discover Fresh and Frozen Goods Available in Lazada!
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