Jollibee lovers UNITE! Not only is June the month of the our Independence Day celebrations in the Philippines, but it is also the start of Jollibee’s newest campaign, dubbed #PinoyAndProud: Ang Sarap, Ang Saya Maging Pilipino!
That’s right! Our favorite homegrown fast-food chain just launched its biggest celebration of Pinoy pride yet! We’re not just talking about the new products they added to their menu, either, which I was fortunate to taste ahead of everyone else!
After two similar successful celebrations in the past – the 2014 Foreignoy and 2015 #HappyBdayPilipinas campaigns – the entire Bee family is celebrating our unique spirit and qualities this year with FOUR month-starter surprises that will redefine the Sarap and Saya of being a Filipino!
4. A New Catchy Jingle
Aside from the food, Jollibee is famous for creating the catchiest and most relevant rhymes that even get our moms and dads tuning up.
To truly bring out that resilient, compassionate and joy-filled Filipino spirit, their 2016 anthem entitled “Sarap at Saya” was launched at the press event, sang by R&B duo Thyro Alfaro and Yumi Lacsamana. Watch this video for a taste:
3. New Viber Stickers
Jollibee has just released the Jollibee Viber Stickers Pack 2, so you can spread your #PinoyandProud message across today’s coolest messaging app. It works on any device, and you can download it for FREE right now!
2. New Delicious Menu Items
Of course, no special Jollibee celebration will ever be complete without adding something to their already epic menu.
Introducing the new Adobo Flakes Yum! Burger, a meeting of our favorite meaty sandwich with a classic Pinoy flavor. It uses real adobo flakes with a special adobo sauce that will put your burger craving on a whole new level!
Don’t even use the rainy season as an excuse to take chilly things out of your diet. For dessert, meet their Halo-Halo Sundae inspired by, of course, every Filipino’s fave summer treat. It’s garnished with the usual nata de coco, macapuno and more!
These limited edition offerings are now available in all Jollibee branches!
1. New Costumes for the Jollibee Mascots
Jollibee, Hetty, Popo, Yum and Twirlie will be sporting adorable Filipiniana costumes on the limited edition Independence Day Chickenjoy Bucket design! In addition, you can get get a chance to meet and greet the crew on their nationwide tour wearing their new ensembles.
Watch out for more surprises from Jollibee this Independence Day 2016 and make sure to snap your Pinoy pride dining moments with the hashtag #PinoyAndProud!