RIMAN, a global beauty and wellness company from Korea, is running its ICD brand campaign at Rustan’s Makati from July 3 to September 2, 2026. ICD is the company’s flagship skincare brand known for its heritage ingredients, proprietary technologies, and Korean skincare innovation.
Photo: RIMAN
Located in the beauty section on the first floor of Rustan’s Makati, the campaign places ICD among a curated selection of premium global beauty brands. As one of the Philippines’ most prestigious department stores, Rustan’s is widely recognized for offering luxury and high-end beauty experiences to discerning consumers.
As part of the campaign, RIMAN is holding a two-week pop-up at Rustan’s Makati starting August 6, marking a significant milestone as the brand builds its presence in the Philippines. Shoppers can experience ICD through complimentary product trials and consultations with a beauty consultant, with products available for purchase on-site.
View this post on Instagram
The pop-up introduces shoppers to the story behind ICD, from the proprietary ingredients cultivated at Jeju-based RIMAN FARM to the company’s smart farming facility, and the research and development behind ICD’s skincare products. Built on heritage ingredients including Giant BYoungPool™, ICD reflects RIMAN’s commitment to ingredient excellence, scientific innovation, and an integrated approach spanning cultivation, research, and product development.
Photo: RIMAN.com
“Launching ICD at Rustan’s Makati represents an important milestone for our brand in the Philippines,” said Youngsu Hwang, the global chief sales officer of RIMAN. “This pop-up provides a valuable opportunity to increase awareness about ICD as a premium K-beauty brand and introduce more consumers to the quality, innovation, and proprietary ingredients behind the brand.”
As part of the campaign, RIMAN also held the ICD K-Beauty Event on August 5, bringing together local beauty influencers, media representatives, and notable personalities as part of RIMAN’s efforts to engage with the Philippine beauty community.
ALSO READ: LOOK: This Viral Pinoy Skincare Fave Just Made the Ultimate Leap From Online to Billboards!
Do you have a story for the WhenInManila.com Team? Email us at wheninmanila@gmail.com or send us a direct message at WhenInManila.com’s Facebook Page. Interact with the team and join the WhenInManila.com community at WIM Squad, and join our Viber group to stay updated with the latest around the Philippines and beyond!
