Huawei Philippines took home three awards in the recently concluded 2017 Philippine Quill Awards.
Corinne Bacani, Marketing Director from Huawei Philippines (center in black dress) with
Team Huawei from Ogilvy Public Relations-Pulse Communications Manila at the 15th Philippine Quill Awards held at the Marriott Grand Ballroom, Pasay City
The prestigious annual Quill Awards is given by the International Association of Business Communicators (IABC) Philippines to honor companies and creative agencies that displayed excellence in business communication.
The global tech giant took an Award of Excellence in three separate categories:
(1) Marketing, Advertising, and Brand Communications
(2) Media Relations and
(3) Social Media Programs for its campaign entitled Huawei: The Making of a Challenger Brand Through the Introduction of the Huawei P9.
The said campaign that was developed by Huawei Philippines in collaboration with Ogilvy Public Relations-Pulse Communications Manila also scored two Gold Anvils in the recently concluded 52nd Anvil Awards.
The Huawei P9 campaign heightened brand awareness and consideration with Filipino consumers through harping on the Filipino consumers’ passion for photography.
As a result, the P9 became the number one Googled Huawei smartphone in the Philippines. With more than 110 million PR values, it has translated to consideration and trial, outselling its predecessor by five times and tripling the brand’s market share in only a span of six months.
Corinne Bacani, Marketing Director from Huawei Philippines shared,
We are very honored and happy that Huawei is increasingly becoming known as one of the most sought-after brands in the Philippines. The success of the P9 and its proven expertise on photography locally has helped Huawei as a company win the hearts of the Filipino consumers, and we look forward to bringing more innovations such as our recently launched P10 to elevate the consumer technology experience in the country.
Indeed, Huawei is increasingly becoming known in terms of excellent branding in the Philippines. The tech giant achieved major breakthroughs over the past year and still continues to be the industry leader in terms of innovation. Driven by a commitment to sound operations, customer-centric innovations and creative collaborations, Huawei firmly adheres to make it possible.
Congratulations, Huawei Philippines!