More than 70 Filipino brands gathered at SoFA Design Institute in Rockwell Center, Makati, on August 22–23 for House of Local by TheBazaar, a two-day event celebrating local entrepreneurship, creativity, and homegrown products.
The event brought together emerging and established businesses from various industries, including fashion, beauty, food, and lifestyle, giving participating brands an opportunity to introduce their products to new customers while allowing consumers to discover the people and stories behind Filipino businesses.
With the presented partnership with WhenInManila, the event helped extend the reach of participating brands and highlight the growing community of Filipino founders and creatives.
For one attendee, supporting local brands goes beyond purchasing Filipino-made products. It also means giving creatives the opportunity to express themselves and challenge existing ideas.
“There’s not a lot of space for creatives, so supporting local artists gives them a platform to showcase their designs and challenge what already exists. It allows them to express themselves,” said one House of Local customer.
The successful gathering reflects the continued growth of the local market, as Filipino consumers increasingly seek products that showcase creativity, craftsmanship, and homegrown identity.
Through events such as House of Local, TheBazaar continues to provide a platform for Filipino entrepreneurs to connect with consumers and contribute to the country’s growing creative and business communities.
For updates on future events and participating brands, follow @thebazaar___ on Instagram.
