Homegrown fine jewelry brand F&C Jewelry (F&C) welcomes the festive season with an afternoon soiree, where timeless jewelry meets the magic of the holidays, celebrating the brand’s rich legacy of craftsmanship while unveiling its Holiday 2025 Collection. It presents a dazzling array of contemporary designs that capture the season’s radiance through gold, diamonds, pearls, and colored gemstones.
Marcelino Florete III (F&C Group CEO), Marissa Florete-Gorriceta (F&C Board of Director and EVP for Marketing and Business Development), Jasmine Curtis Smith, Susan Florete (F&C Founder and President), and Marjorie Florete (F&C Board of Director and EVP for Sales and Operations) [Photo: F&C Jewelry]
The Holiday 2025 Collection highlights sculptural gold, diamonds, pearls, and colored gemstone creations, from bold link necklaces and polished cuffs to fluid, modern earrings, reflecting the brand’s evolution: contemporary yet classic, refined yet radiant. Each piece was designed to illuminate life’s most cherished moments through valuable keepsakes and timeless designs. These creations are jewelry investments you can wear every day.
For over five decades, F&C Jewelry has remained synonymous with Filipino classics and global craftsmanship. Founded in 1973 by Marcelino M. Florete, Jr. and Susan Caperonce-Florete, the brand began as a humble jewelry and pawnshop in Iloilo City, inspired by Susan’s mother, Cristina Orian, a skilled alahera from Bulacan. Over four generations, it has grown into a household name, delighting generations of patrons with exquisite pieces that mark life’s milestones.
5 mm Twin Round White Fresh Water Pearl Ladies Ring With Diamonds in 18K Yellow Gold and 4 mm Tear Drop Sapphire and White Fresh Water Pendant With Diamonds in 18K Yellow Gold [Photo: F&C Jewelry]
F&C Jewelry continues to evolve with the modern Filipina in mind, embracing contemporary aesthetics while staying rooted in its heritage. As it celebrates over 50 years of brilliance, the brand looks to the future with renewed creativity and purpose, crafting jewelry that embodies elegance, emotion, and Filipino excellence.
The Brilliance & Yuletide Glow celebration is both a launch and a reflection of F&C’s enduring promise: to bring light, beauty, and meaning to every season of life.
F&C Jewelry is located at all SM Stores and its flagship store in Ayala Malls Glorietta. For more information, visit www.fncjewelry.com, follow @fncjewelry on Instagram for updates on new collections and promotions, or shop for your fine jewelry on Lazada, Shopee, and www.shop.fncjewelry.com.
