Hennessy Launches the First Ever Chinese New Year Pop-Up at Greenbelt 5

Step into the vibrant tapestry of Chinese culture this Lunar New Year as Hennessy holds their first Year of the Dragon Experiential Pop-Up in Manila, at the Greenbelt 5 Open Area from January 19 to February 11, 2024. Be part of the month-long affair that brings together the richness of Chinese tradition with modernity in a series of Chinese traditional activities and performances.

hennessy chinese new year pop up

hennessy chinese new year pop up

With the new Hennessy campaign tagline ‘Together, we are unstoppable’; a year to unleash positive energy and celebrate what brings us together. These intricately designed bottles are available in V.S.O.P, X.O, and Paradis. Guests can elevate their Lunar New Year celebrations by purchasing their very own bottle, a symbol of new beginnings and a homage to timeless traditions. Gift wrapping stations and personalization are also available in the pop-up, adding a personal flare for themselves or a loved one.

hennessy chinese new year pop up

hennessy chinese new year pop up

For the duration of the pop-up, guests will be treated to a symphony of cultural richness with Chinese-inspired activities like calligraphy, fortune telling, and fan and lantern painting, all while sipping on Hennessy V.S.O.P.

As the weeks unfold, these activities await, each weaving together the threads of Chinese tradition and talent. From the artistry of Patty Py, a Calligraphy workshop in the first week (Jan. 20 – 21, 2024) to the mystical Fortune Telling Session by Hanz Cua (Jan. 27 – 28, 2024), and the creativity of Fan & Lantern Painting (Feb. 3 – 4, 2024), the celebration culminates with another Calligraphy workshop (Feb. 9 – 11, 2024).

hennessy chinese new year pop up

Hennessy CNY Pop Up Magic Liwanag 953

Hennessy CNY Pop Up Magic Liwanag 1000

Amidst these cultural activities, visitors are welcome to explore Hennessy’s space, discover a curated display of the Limited Edition bottles, each crafted for a grand celebration, and make a wish at the Hennessy wishing tree. All successfully registered guests can enter the pop-up and redeem one designated Hennessy V.S.O.P drink, a sip of fortune that adds a touch of luck to the festivities. The Weekend Special Chinese New Year cocktail bar will be opened on Saturdays and Sundays, where guests can indulge in the Hennessy Dragon cocktail, Snake cocktail, or Rooster cocktail. These specialty cocktails will be available for purchase during this time. Slots are limited so make sure to register at https://ph.hennessy.com/!

hennessy chinese new year pop up

Hennessy CNY Pop Up Magic Liwanag 743

Join us in creating indelible moments and usher in the Year of the Dragon with Hennessy. #HennessyPH #HennessyYangYongliang #HennessyChineseNewYear #CelebrateWithHennessy

Drink Responsibly.

All photos taken by Magic Liwanag, supplied by Hennessy Philippines.

(ALSO READ: Hennessy x Yang Yongliang: Pieces of Art You Can Own At Home This Year of the Dragon)


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