Vanguard Aesthetics, together with Merz Aesthetics, has announced Heart Evangelista as the brand ambassador for Ultherapy PRIME, the latest evolution of its acclaimed non-invasive skin lifting and tightening technology.
Heart Evangelista during the “See My Skin, Lift My Way: Love My Prime” campaign
The global fashion icon, who recently celebrated her 40th birthday, continuously redefines success. Yet, she believes she’s only now stepping into her prime, seeing herself clearer than ever before. Heart shares the spotlight alongside Ultherapy PRIME APAC Ambassadors Lee Min Ho and Jun JiHyun, who are aspirational representations of the Ultherapy PRIME consumer–successful and in their prime–confident individuals investing in effective solutions to tighten their skin for a healthier, more youthful appearance.
Embrace Your Authentic Self to “Love My Prime”
The “See My Skin, Lift My Way: Love My Prime” campaign seeks to empower consumers to celebrate the beauty and confidence that comes with every phase of life. Grounded in Ultherapy’s trusted legacy of delivering safe, natural-looking outcomes, the campaign calls to embrace the idea that being in one’s prime is not a fleeting moment in time but a continuous journey of evolution.
Recognizing that each individual’s skin is as unique as they are, Ultherapy PRIME offers a tailored approach based on the skin’s unique needs and goals. Through advanced real-time visualization technology, Ultherapy PRIME goes beyond other non-invasive treatments to target the right collagen and elastin-rich layers of the tissue at multiple depths, delivering consistent and precise energy where it’s needed most. Ultherapy PRIME’s mechanism of action also allows for personalized skin lifting outcomes through collagen and elastin stimulation for a truly long-lasting lift.
Heart Evangelista: Stepping into Her Prime Through Continuous Evolution
If there’s someone who embodies fashion’s fearless spirit, that’s Heart Evangelista. The globally recognized style icon has been a front-row fixture at the world’s biggest fashion shows, effortlessly blending trend-driven fashion with timeless elegance. But what sets Heart apart is her unwavering evolution. She’s constantly improving, embracing her journey to becoming an even more refined, empowered version of herself. She redefines what it means to be in one’s prime, making her the perfect choice for the newest “See My Skin, Lift My Way” campaign.
“This campaign is all about embracing one’s journey, one’s confidence, all primed to step into their own power, and Heart perfectly embodies that,” shared Raymond Ong, Merz Asia Pacific Assistant Vice President for Regional Commercial. “She is a testament to celebrating one’s prime by constantly elevating herself, just as Ultherapy PRIME is designed to deliver proven, natural-looking results, empowering consumers to look and feel their best.”
For Heart, this campaign comes at the perfect time, as she steps into a new phase in her life of greater self-awareness and growth: “Whether it’s my career, personal style, or self-care, I feel like I’m in a place where there are many new opportunities coming my way, and I want to make sure I embrace everything that comes with it. That’s why I’m so grateful to continue my journey with the Merz Aesthetics family as the ambassador for the “See My Skin, Lift My Way” campaign. At its core, it’s about celebrating where you are and investing in yourself on your own terms for the future.”
According to Raymond Ong, the launch of Ultherapy PRIME demonstrates Merz Aesthetics’ dedication to continuous innovation. “As the leader in non-invasive lifting, we are thrilled to introduce the next-generation and premier platform Ultherapy PRIME to our aesthetics healthcare professionals and their patients to offer a proven, customizable, and long-lasting treatment option to embrace their authentic self with lasting results,” he said.
“See My Skin, Lift My Way” with Ultherapy PRIME
Ultherapy PRIME is the only U.S. FDA-cleared non-invasive medical aesthetics treatment with real-time visualization that provides a truly personalized and long-lasting lift of the skin in one session with zero downtime.
The platform features a modern design with an advanced operating system, delivering 20% faster treatments, elevated ergonomics, and more efficient workflows for aesthetics physicians. Additionally, with a 35% larger screen and faster image refresh rate with brighter, crisper images from all angles, Ultherapy PRIME provides a vivid visualization experience.
It is the evolution of Ultherapy, which has been recognized as the Gold Standard for nonsurgical lifting and skin tightening due to its large body of clinical evidence, well-established mechanism of action, and high patient satisfaction.1,2,3 By combining advanced ultrasound technology, vivid real-time visualization, and proven results, Ultherapy PRIME’s advancements can promote long-lasting results paired with healthier-looking skin.
