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Havoline will be providing ultimate protection at the 2015 Toyota Fest Philippines

 Caltex Lubricants Philippines will be holding the fourth and final leg of Havoline’s Drive to Protection: Tune Up for the Ultimate Road Trip Experience campaign at the 2015 Toyota Fest Philippines on May 23 at the Philippine Arena in Bulacan. 

Havoline joins over 400 Toyota vehicle owners and enthusiasts from different car clubs all over the country as they convene and showcase their prized Toyota vehicles at the annual event. This time, Caltex Lubricants Philippines will be participating with the Altis Club of the Philippines, a 5,000-strong community of Toyota Altis owners, which is the official car group partner of the Drive to Protection: Tune Up for the Ultimate Road Trip Experience campaign. A convoy of more than 50 Havoline-branded Altis cars will fill the streets of Manila to make its way to the venue in Bulacan, each representing Caltex and Havoline at the event. 

 

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According to Caltex, the event will be the best place for the campaign to highlight the investment protection benefit of Havoline. “The Toyo Fest is the perfect place for our team to showcase the ‘protect your investment’ benefit of Havoline because at this event, we will meet with various car enthusiasts who will obviously do what it takes to protect their precious Toyota cars,” said Michelle Sayat, Marketing Manager, Philippines. 

Havoline engine oils are known for providing the ultimate protection for your car’s investment, engine performance, fuel economy, and even the environment. Its unique formula that contains Deposit Shield Technology has been proven to act as shield to protect the engine’s performance and life. It also helps your car to maximize your fuel economy, and lessens its emissions, resulting in cleaner air. 

To let guests experience Havoline, Caltex Lubricants Philippines will be providing a product display and store where attendees would be able to take a look at the different Havoline products, and purchase which ones will suit their vehicles best. 

 

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Apart from these, guests who will purchase products will also be treated to a discount at the change oil bay near the Havoline booth. At the same time, free refreshments will be served to those who will like the Caltex Lubricants Philippines Facebook page, while a Samsung phone and tablet will be awarded to the most creative hashtag #ProtectYourInvestment social media post, as well as to the winner of the XBOX Racing Challenge. 

“Taking part in this annual event is such an experience for us,” shared Sayat. “Our campaign’s goal is to let the people know how important it is to keep your car in its best shape so you can focus on your journey and enjoy a smooth, hassle-free, and worry-free drive.  And that we are always here to keep things easier for motorists and better for their cars. Our campaign may end with this last leg, but we know that we taught people how vital it is to have a well-maintained car so they can have their ultimate road trip experience.” 

The Drive to Protection: Tune Up for the Ultimate Road Trip Experience campaign was launched last March when Havoline engine oils products were re-launched in the country. Since its launch, Caltex Lubricants Philippines visited summer destinations like Zambales, Boracay and Baler for its first three legs and emphasized the other three benefits of Havoline: it protects engine performance, fuel economy, and the environment

 

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