Who here hasn’t fallen in love with Han So-hee yet? While we may have despised her as Yeo Da-kyung in The World of the Married, we also related to her as Yu Na-bi in Nevertheless and rooted for her as Yoon Ji-woo in My Name. By now, it’s hard not to be enamored by the beauty and talent of this Korean icon-on-the-rise. Her three stellar roles have captivated the hearts of fans, with her name earning more than eight million followers on Instagram. Now, the rising Korean star is the newest face of BYS Philippines!
Photo from BYS Philippines
Now, BYS Philippines didn’t just tap the Hallyu superstar to be its latest ambassador; they have actually collaborated on a special line. Yes, Han So-hee is launching a whole range of lipsticks that she herself co-created with BYS Philippines. How awesome is that?
So, why So-hee? Angie Goyena, President of iFace, Inc. explains, “We were drawn to her beauty, her energy, her versatility, her professionalism, and her personality. BYS has always encouraged creativity and expressing yourself through our products and campaigns. We’ve always championed loving yourself hard, and in doing so, uncovering beauty that’s uniquely yours—Han So Hee fits the bill to a tee,” she adds.
Photo from BYS Philippines
With skin that gleams like the inside of a shell, coupled with her risqué appeal, Han So-hee’s effortless beauty unquestionably holds one’s gaze. Whether she’s immersed in a mistress role with such ferocity—well put-together with an unfussy half-knot ‘do—or opening a can of emotions in baggy overalls, her hair hastily pulled into a ponytail, the rising K-drama leading lady has us all enthralled and hooked on her every show. Heck, even casual in jeans and jacket, and a knife gripped in one hand, So-hee makes us want to tousle our tresses, swipe on some lip color, and just go.
Thanks to BYS Philippines and Han So-hee, we actually can. #UncoverEffortlessBeauty with the new Lip Nectar, an easy-apply liquid lipstick that has a velvety-soft matte finish. At only Php499 each, it can help you easily achieve any look you fancy.
Photo from BYS Philippines
It comes in eight shades that embody facets of Han So-hee’s effortlessly cool-girl persona and are inspired by her strong, bold roles. The shades are named after flowers: Blossom, Cherry, Tulip, Poppy, Rose, Dragonlily, Orchid, and Poison Ivy. After all, she blooms when the spotlight turns on.
“It is such an honor to become a brand ambassador of BYS and I’m also happy to get close with my overseas fans who are always supporting and loving me. Please stay tuned for more collaborations of mine with BYS. Mahal ko kayo,” So-hee says.
The BYS Lip Nectar is available in Watsons and The SM Store and online on Shopee, Lazada, and Amorfia.
Shop for BYS Cosmetics on Shopee!
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