Poblacion was all dressed up in green last March 17 as the popular spot for night outs celebrated St. Patrick’s Day with the iconic Irish whiskey brand—Jameson.
Don Pedro and Alfonso Street was closed off that night as the party was brought outside and Jameson Irish Whiskey took over the street with its exciting booths, games, pop-up bar, and stage for exciting performers.

Jameson’s St. Patrick’s Day Street Party in Poblacion | Photo: Mike Liwanag
Photos: Lola Amour – Mike Liwanag | Juan Karlos – WhenInManila
What we loved about Jameson’s St. Patrick’s Day celebration was that it was not just another Poblacion street party. As with all Jameson pop-ups that happen here in Manila, it was an experience.
Here’s what went down at the Jameson Irish Whiskey St. Patrick’s Day street party in Poblacion:
Upon entering the street, LED panels showing a QR code welcome you to the experience. Scanning this QR code took you to the Jameson Digital App, where the mechanics of the night’s main activity were presented. Just do three things to collect all three badges, and with those badges, you automatically get free Jameson treats: a Jameson cap, Jameson Tote Bag, Jameson Minis, or a Jameson x Kurimu ice cream cup!
Scan the QR code to play the game and win prizes. | Photo: WhenInManila
Get your Jameson treats
Here’s what guests had to do to claim their Jameson treats:
First, you head to the pop-up bar to claim your Jameson Ginger and Lime drink. This first drink was free! It’s deliciously refreshing, too. A nice drink to counter Manila’s summer heat.
The next one was very easy: You just needed to head to the @JamesonPH Instagram page and hit the follow button.
Lastly, you needed to post a photo from the Jameson St. Patrick’s Day celebration on Instagram and tag Jameson PH in it!
Look at the prizes we got! | Photo: Mike Liwanag
That’s it! Prizes were exclusive to the pop-up. We immediately used our green Jameson cap, Jameson tote bag with a custom sticker, and Jameson Minis. We also received our Jameson x Kurimu whiskey-flavored ice cream, which was so good! We wish it were available at Kurimu stores!
Bond and connect
Friends played together, while some played with strangers and made new friends. The Jameson St. Patrick’s Day celebration brought fun and activities with it through the following games:
Giant Jenga | Photo: WhenInManila
There was also a giant plinko game, foosball, roving photoman, and a freedom wall and barrels.
Foosball | Photo: Mike Liwanag
Guests wrote their messages on this Jameson wall, while some got creative and left their designs on the Jameson barrels.
Freedom Wall | Photo: Mike Liwanag
Jameson Barrels | Photo: Mike Liwanag
Free Jameson Ginger & Lime!
Photo: Mike Liwanag
And of course, what’s a Jameson St. Patrick’s Day party without the brand’s world-famous whiskey? Party-goers enjoyed their glasses of Jameson Ginger & Lime from the pop-up bar.
“Drink More Water” water stations | Photo: Mike Liwanag
To make sure that guests were properly hydrated, “Drink More Water” stations were set up at Z street, as well as roving jugs, where party-goers could get water for free.
Juan Karlos, Lola Amour, and More
Lola Amour | Photo: Mike Liwanag
Juan Karlos | Photo: WhenInManila
It’s not a proper street party without live music. And for this St. Patrick’s Day celebration, OPM big hitters Juan Karlos and Lola Amour performed for an excited audience, while DJs Ron Poe and Margachi served the beats that had Poblacion dancing the night away.
Jameson x Dickies Merch
Jameson x Dickies merch | Photo: WhenInManila
And for those who wanted to take home some Jameson swag, an exclusive Jameson x Dickies merch was available for guests to shop. The selection included shirts, hoodies, caps, and more.
Photo: Mike Liwanag
Jameson’s St. Patrick’s Day celebration was enjoyed by many, not just in Metro Manila, but in Cebu and Boracay as well. Yes, it was a celebration that happened simultaneously in all three Philippine locations!
In Poblacion alone, Jameson’s St. Patrick’s Day parties also took place at Z Hostel, Kampai, Ugly Duck, White Banana, and more.
Want to join next year’s St. Patrick’s Day celebration and other upcoming Jameson pop-up parties? Stay updated by following Jameson PH through the links below:
JAMESON PHILIPPINES
Facebook: Jameson Irish Whiskey
Instagram: @jamesonph
#JamesonPH #JamesonSPD24
ALSO READ: Free Whiskey Tasting Experience, Mini Concerts, and More Await at Jameson Distillery on Tour