If you’ve ever wanted a quiet spot to unwind after a day of surfing or exploring La Union, this might just become your next favorite hangout. Fully Booked opened its newest branch at SM City La Union, bringing a fresh kind of wave to the Surfing Capital of the North—one filled with stories, creativity, and endless shelves of great reads.
Photo: Fully Booked
Known for its cozy atmosphere and well-curated selection, Fully Booked has long been a favorite among Filipino readers. The La Union store marks its 47th branch nationwide, third in Northern Luzon (after Baguio and Laoag), and eighth provincial location in Luzon.
Inside, expect a space that feels instantly familiar—lined with books that invite you to linger a little longer. From award-winning fiction and graphic novels to memoirs, history titles, and bestsellers, the store has something for every kind of reader. Shoppers will also find a variety of stationery, notebooks, toys, and pop-culture collectibles, perfect for anyone who loves bookish finds.
Photo: Fully Booked
Spanning 117 square meters, the new branch captures Fully Booked’s signature charm: calm, creative, and endlessly inviting.
“We design and build our bookstores as spaces where readers of all ages can explore great reads on our shelves,” shares Jaime Daez, managing director of Fully Booked. “That’s the spirit we bring to every Fully Booked branch, and we’re excited for La Union readers to experience it for themselves.”
Photo: Fully Booked
Locals and visitors alike now have a new spot to relax and recharge between waves, coffee breaks, or weekend strolls. Fully Booked La Union is a reminder that the best escapes don’t always have to take you far—sometimes, they’re found between the pages of a great book.
Fully Booked – SM City La Union
Unit 1076–1077, Upper Ground Floor, Along Diversion Road
Brgy. Biday, City of San Fernando, La Union
ALSO READ: Fully Booked x Kinokuniya Opens Its First Store Outside Metro Manila—Here Are All the Details
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