Apple has finally unveiled the iPhone 17 series.

(Photo: Apple/Website)
On September 10 (Philippine time), Apple unveiled four new iPhone 17 models, along with the latest Apple Watch, updated AirPods, and a fresh lineup of iPhone cases.
For this launch, the tech giant unveiled the iPhone Air, their thinnest smartphone yet. As with previous releases, all the new models come with longer battery life, upgraded cameras, and a range of enhanced features.
The newest Apple products will be available starting September 19, 2025.
Thinking of buying the new iPhone or skipping this year’s release? Or maybe you’ve got your eye on other Apple products? Before you decide, here are a few pointers to help you out:
iPhone 17
The iPhone 17 gets more enhanced features than the previously released base models, boasting a 120Hz ProMotion display and a 6.3-inch Super Retina XDR display.

iPhone 17 (Photo: Apple/Website)
The iPhone 17 is priced from $799 (P57,990).
- Display: 6.3-inch Super Retina XDR display. ProMotion (1-120Hz refresh rate), 3000nits peak brightness
- Processor: A19
- Storage: 256GB and 512GB
- Rear camera: 48MP Fusion main + 48MP Fusion Ultra Wide
- Front camera: 18MP Center Stage camera
- Battery: Up to 30 hours of video playback
- Charging: Fast charging (Up to 50 per cent charge in 20 minutes with 40W adapter or higher)
- Colors: Black, White, Mist Blue, Sage, Lavender
iPhone 17 Air
The iPhone 17 Air is the newest member of the iPhone family, which is also their thinnest smartphone yet.

iPhone 17 Air (Photo: Apple/Website)
Weighing only 165 grams, this newest model boasts a “pro” performance with a large, immersive 6.5‑inch display and the power of the A19 Pro chip.
The iPhone 17 Air is priced from $999 (P72,990).
Specifications:
- Display: 6.5-inch Super Retina XDR display. ProMotion (1-120Hz refresh rate), 3000nits peak brightness
- Processor: A19 Pro
- Storage: 256GB, 512GB, 1TB
- Rear camera: 48MP Fusion camera
- Front camera: 18MP Center Stage camera
- Battery: Up to 27 hours of video playback
- Charging: Fast charging (Up to 50 per cent charge in 30 minutes with 20W adapter or higher)
- Colors: Space Black, Cloud White, Light Gold, Sky Blue
- Water resistance: IP68
- Thickness: 5.64mm
iPhone 17 Pro and Pro Max
The iPhone 17 Pro and Pro Max just got a new design in comparison to previous Pro and Pro Max models.

iPhone 17 Pro (Photo: Apple/Website)
But beyond the bold design change, the iPhone 17 Pro lineup is packed with more storage and enhanced features. It also introduces a camera “plateau,” which gives the back of the phone a larger look than the previous camera bump.
The iPhone 17 Pro and Pro Max are priced from $1,099 (P79,990 for iPhone 17 Pro and P86,990 for iPhone 17 Pro Max).
Specifications:
- Display: 6.3-inch (Pro) / 6.9-inch (Pro Max) Super Retina XDR display. ProMotion (1-120Hz refresh rate), 3000nits peak brightness
- Processor: A19 Pro
- Storage: 256GB, 512GB, 1TB, and 2TB (only for Pro Max)
- Rear camera: 48MP Fusion main + 48MP Fusion Ultra Wide + 48MP Fusion Telephoto
- Front camera: 18MP Center Stage camera
- Battery: Up to 31 hours of video playback (Pro) / Up to 37 hours of video playback (Pro)
- Charging: Fast charging (Up to 50% charge in 20 minutes with 40W adapter or higher in Pro Max)
- Colors: Cosmic Orange, Deep Blue, Silver
- Water resistance: IP68
AirPods Pro 3
The AirPods 3 feature the world’s “best in-ear Active Noise Cancellation” for a more immersive listening experience—removing twice as much unwanted noise as the AirPods Pro 2 and four times more than the original AirPods Pro.

AirPods Pro 3 (Photo: Apple/Website)
This new listening device also comes with a built-in photoplethysmography (PPG) sensor, essentially a built-in heart rate monitor, that lets you track your pulse during workouts or other physical activities.
It also offers improved battery performance, lasting up to eight hours on a single charge.
The AirPods Pro 3 is priced at $249.
Apple Watch Series 11
The Apple Watch Series 11 is introduced as Apple’s “thinnest and most comfortable watch” yet, now available in new colors, including jet black, rose gold, silver, and gray.

Apple Watch Series 11 (Photo: Apple/Website)
Beyond its sleek style, the latest model takes health tracking a step further with a pioneering feature: hypertension notifications, designed to provide users with deeper insights into their well-being.
It also offers improved battery performance, lasting up to 24 hours on a single charge.
The Apple Watch Series 11 is priced at $399.
Apple Watch SE 3
The Apple Watch SE 3 introduces an ‘Always-On’ display, allowing you to check the time and view key notifications without even raising your wrist.

Apple Watch SE 3 (Photo: Apple/Website)
It also offers improved battery performance, lasting up to 18 hours on a single charge.
The Apple Watch SE 3 is priced at $249.
Apple Watch Ultra 3
Tagged as the “ultimate sports and adventure watch,” Apple Watch Ultra 3 comes equipped with built-in satellite communication, allowing you to stay connected, send messages, and share your location—even when you’re completely off the grid.

Apple Watch Ultra 3 (Photo: Apple/Website)
It also offers improved battery performance, lasting up to 72 hours in Low Power mode.
The Apple Watch Ultra 3 is priced at $799.
ALSO READ: iPhone 16 Pro and Pro Max Introduce the Game-changing A18 Pro Chip

The buzz around iPhone Air 📱✨ is crazy! Sleek design, lightweight feel & next-level performance rumored – Apple always knows how to keep us hooked 🔥🍏. Can’t wait to see if it’s real or just hype! 🚀