Discounts and Demos: 5 Reasons Why You Should Join the Annual KAINdustriya Event

Foodies, cooks, food entrepreneurs, and mommies looking for great deals flocked last September 20 and 21 to the World Trade Center for the third run of the food business convention, KAINdustriya. Powered by supermarket chain Puregold, KAINdustriya is a two-day event aimed to uphold the company’s advocacy to support small to medium food enterprises.

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

READ: Puregold Introduces PurePadala: An Innovative New Remittance Service Designed to Help OFWs

This year’s event brought big names to the celebration. On September 20th, gracing KAINdustriya’s stage were Eat Bulaga hosts Wally Bayola and Jose Manalo, and was later joined by one-half of the hit AlDub loveteam, Alden Richards. Actor Xian Lim was also present, performing a song for the event attendees, as well as band Silent Sanctuary who capped off the event on the second day.

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

And although KAINdustriya certainly did not disappoint in the entertainment department, that is just the tip of the iceberg. The attendees of the incredible food business convention has grown by the thousands in just the last three years, and it is easy to see why.

Here are 5 reasons why people keep coming back for KAINdustriya, and why you should too:

5. The big shopping discounts

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

As Puregold puts it, KAINdustriya is a way for them to give back to their patrons. And how do they give back exactly? Through great product discounts exclusively available every KAINdustriya!

Food to stock the fridge, laundry items, toiletries, kitchen products, and much, much more—whatever you’ll need in the household is probably sold here, and in very attractive prices, too.

4. The food fair

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

This event is not called KAINdustriya for nothing. It’s all about the food. Lots of it!

Imagine this—KAINdustriya occupied two massive tents at the World Trade Center. One tent was exclusively for the food stalls. We’re talking sandwiches, shawarma, rice meals, and even lechon. These were just some of the food I found at least, and there were dozens more there I didn’t get a chance to stop by at anymore!

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Lugging their overflowing grocery carts with them, families would trod on over to this side of WTC when in need of a rest and a recharge.

3. The contests and the amazing prizes

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Throughout KAINdustriya, games were held that not only served as added entertainment (I had fun just watching) but gave the event attendees a chance to win some pretty cool prizes as well.

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

On a lager scale, the KAINtrepreneur competition also took place. For the contest, 10 groups of food business owners prepared dishes for a set of judges who would choose two runner-ups and one ultimate champion. The champion took home Php50,000 cash, a Php130,000 worth of culinary course, and around Php75,000 worth of kitchen showcase.

2. The talks and cooking demos

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

If you are a food entrepreneur or simply anyone with a desire to learn more about food, KAINdustriya is a the perfect avenue for you to learn and network with fellow entrepreneurs and foodies.

Seasoned chefs conducted interactive live cooking demos, graciously answering questions from the audience. And, on stage, testimonies to Puregold’s “Tindahan ni Aling Puring” were told by people whose businesses and lives were improved by the loyalty program.

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

In this light, KAINdustriya crosses the bridge from being just another food and shopping convention to one that sets a stage for learning and growing.

1. The opportunity to register to “Tindahan ni Aling Puring”

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Tindahan ni Aling Puring is Puregold’s loyalty program, where members get exclusive access to discounts, rewards, and a professional community support for small businesses.

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

With over 11,000 Tindahan ni Aling Puring members and stories of success from members who started small and are now running thriving businesses, these are but concrete proofs that the program does work. And that it does care.

The registration is free, and at KAINdustriya, you get the opportunity to sign up right then and there.

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Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

Puregold KAINdustriya Food Convention Small to Medium Entrepreneurs Business Nicole Villaluz

KAINdustriya will be back next year for yet another fun-filled celebration of food, businesses, and the hardworking Pinoys behind these ventures. We hope to see you there!






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