Columbia Sportswear recently unveiled Omni-Heat Infinity – the next evolution in thermal-reflective warmth – and it is now available on Lazada.
Building upon Columbia’s uber-successful and award-winning Omni-Heat insulation platform, Omni-Heat Infinity debuts a striking new gold metallic lining material in a pattern scientifically engineered to optimize warmth and breathability. Inspired by the reflective technology used by NASA, the enhanced pattern of gold metallic dots reflect and retain natural body heat, delivering instant and lightweight warmth without compromising breathability or adding bulk. The new patented technology will be available in more than 80 styles of jackets, boots, and accessories, making it one of the largest technology launches in company history.
To celebrate the release of “the gold standard in warmth,” Columbia has debuted a series of ads that reflect an entirely new take on the role that gold plays in the outdoors. The new spots launched on October 1 and are distributed globally across broadcast, audio, out-of-home, and print channels throughout the winter. Columbia will also promote Omni-Heat Infinity across various social platforms and will leverage brand athletes, ambassadors, and other social media personalities to drive strong engagement among fans and followers throughout the season.
“Omni-Heat Infinity expands upon our best-selling platform of patented technologies and we’re looking forward to showcasing this revolutionary innovation in what will be Columbia’s largest campaign in our 83-year history,” said Joe Boyle, President of the Columbia Brand. “The campaign injects Columbia’s signature light-hearted style but makes it clear that there is a new gold standard in warmth.”
Columbia’s fall technology launch comes at a time when outdoor participation is on the rise. The sweepstakes and other efforts this fall are part of Columbia’s mission to help keep people warm and comfortable as they enjoy the benefits of spending time outdoors.
The inaugural season of Omni-Heat Infinity features an array of technical jackets, winter footwear, hats, and gloves for men and women. Available in the Philippines at www.columbiasportswear.com.ph and select retail locations: Columbia SM Mall of Asia, Columbia Trinoma Mall,
Columbia SM Baguio, Recreational Outdoor eXchange at Bonifacio High Street Taguig, and other Columbia Sportswear Stores Nationwide.
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