This Campaign Aims to Teach Filipinos the Importance of Healthy Habits

With the goal of getting each and every Filipino household to practice a daily holistic health ritual, Organique led a nationwide awareness campaign called #ImmunoStrongPH aimed at providing information on healthy habits that will serve as their first line of defense against COVID-19.

To reach Filipinos, especially those who are immunocompromised, Organique has tapped key opinion leaders and influencers who will spread awareness on the importance of a strong immune system in the time of a global health pandemic. With strategic partners like the Department of Health (DOH), Organique will utilize social media to provide extensive educational resources on self-care rituals that will protect Filipinos not only from COVID-19, but from other diseases that may not be communicable but can also exact a strong toll on our health.

This campaign comes at a time when COVID-19 has brought to the spotlight the rising number of immunocompromised Filipinos. A study conducted by the University of the Philippines Institute of Human Genetics showed that 189 of every 100,000 Filipinos are afflicted with cancer while 96 cancer patients die every day. Data from the DOH also showed one in four Filipinos are hypertensive, while one in five Filipinos is diabetic. Filipinos have never been more vulnerable; and as a premium health products brand, it is Organique’s mission to inspire a deeper level of care for everyone during this pandemic, especially for the immunocompromised.

Forming part of this campaign is the distribution of ImmunoCare Kits, which will be distributed to communities and individuals who can help spread the word or create more awareness about the importance of being immunostrong. The kits consist of Organique Acai Premium Blend Drink, a package of Organique Acai Freeze-Dried Capsules, sachets of Acai Choco and Coffee Mix, reusable face mask with PM2.5 filters, face shield, rubbing alcohol, Mestiza: The Healthy Skin Soap, and information sheets on BIDA Solusyon campaign.

With just a few clicks and taps away on your laptops or mobile phones, you now have easy access to the ImmunoCare Kits through Organique’s website: http://www.organique.com.ph

Playing an active role in society-building, Organique has forged a partnership with the DOH’s BIDA Solusyon sa COVID-19 campaign which encourages, informs and empowers the public to reduce virus transmission in this time of a global health pandemic by observing minimum public
health protocols.

To complement the external interventions provided by the BIDA Solusyon campaign, Organique aims to provide some form of internal protection through its health supplements distilled from the acai palm berry, which an ongoing University of Toronto study found promising in mitigating severe inflammation problems in COVID-19 patients.

Organique hopes that the holistic health ritual being promoted by the #ImmunoStrongPH campaign will become a lifestyle habit that many Filipinos will adopt. Coupled with social distancing and sanitation, Organique envisions each and every household practicing daily habits that promote a strong immune system, mind, and body.

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