Secret’s out, beauty’s in. After weeks of speculation, cheeky hints, and behind-the-scenes snapshots, it can now be officially said: Global beauty icon, content creator, and Filipino superstar Bretman Rock is the face of blk cosmetics’ biggest launch of the year—the highly anticipated Fresh Collection.
Photo: Blk Cosmetics
Set against the stunning backdrop of El Nido, Palawan, the brand’s summer campaign, themed Out of Office: Postcards from Paradise, is more than just a showcase of new products. It’s a celebration of heritage, a homecoming, and a bold statement of self-expression.
This year, blk sought a muse who embodied carefree confidence, fearless authenticity, and unapologetic Filipino pride. No one fits that vision better than Bretman. A global trailblazer with deep local roots, he’s redefined what it means to be seen, heard, and uplifted—on his own terms.
But this campaign wasn’t just another shoot. For Bretman, it was personal. A powerful reconnection with his roots—and a deliberate choice. Out of all the local beauty brands, he chose blk. Because just like him, blk is proudly, unmistakably Filipino.
“Bretman is very intentional about who he partners with—he only says yes to brands and products he truly believes in,” shares blk Cosmetics CEO Jacqe Yuengtian-Gutierrez. “That’s why we’re beyond honored to be the first Filipino beauty brand he’s chosen to collaborate with.”
Together, blk and Bretman Rock are making a statement—and putting Filipino beauty exactly where it belongs: front and center.
Back to the Motherland, Back to Himself
Born in Cagayan and raised in Hawaii, Bretman has always embraced his Filipino identity—loudly and proudly. But this latest trip was something special, and fittingly, it started with a little serendipity.
While checking in for his flight to Manila, one of the ground crew casually asked where he was headed. “I told her I was going home for a vacation and to meet up with Anne Curtis,” Bretman shared on his online show, Da Baddest Radio. “And she goes, ‘Oh, with blk?’” He laughed, “I said, ‘Yes, with blk!’ And she tells me, ‘I’m actually wearing their lipstick and blush right now.’ I was like—oh my gosh, period, this is a sign.”
Photo: Blk Cosmetics
As if that wasn’t enough, once he boarded, his flight attendant asked him the same thing—and again, she was wearing blk. “[At that point], I just couldn’t wait to get home,” he said.
When he arrived in Manila, Bretman met with the blk team—including Anne Curtis herself—to talk about the upcoming shoot in El Nido. He came into the project with a clear intention: to slow down, reconnect with his roots, and truly soak in the beauty of home. So that’s exactly what the blk team gave him—El Nido in all its natural magic, and a collection designed to honor the freedom of simply being yourself.
The campaign was brought to life by an all-Filipino creative powerhouse: photography by BJ Pascual, videography by Lit Lab Studios led by Patrick Martin, makeup by Anthea Bueno, and hair by Jay Aquino. The result? A sun-drenched, joy-filled ode to self-expression, Filipino beauty, and blk’s bold new chapter.
“For Bretman, every collaboration needs to tell a story,” says Jacqe Yuengtian-Gutierrez. “He’s very intentional about who he aligns with—and it has to make sense.” And make beautiful sense, it did.
Sun, Skin, and Self-Love
After days of shooting under the Palawan sun, the experience became more than just a campaign—it was a celebration. A reset. And the perfect setting for blk’s most iconic summer drop yet.
Photo: Blk Cosmetics
Each year, blk’s Fresh Collection invites beauty lovers to escape into summer with limited-edition shades and skin-caring essentials made for the Filipino climate. But this year’s release is different. It’s not just about looking good—it’s about coming home to yourself. A tribute to slow days, sun-warmed skin, and the kind of glow that only comes from living your truth.
Here’s what’s in the much-anticipated summer lineup:
- Glossy Serum Stick – Lip care, color, and shine in one juicy swipe—available in nine stunning shades. Bretman’s fave shade? Shell.
- Cooling Primer Stick – A non-comedogenic solid gel that hydrates, soothes, and refreshes instantly, prepping skin for seamless makeup
- Radiant Glow Bronzer – A skin-loving liquid bronzer that adds warmth and a sun-kissed glow, whether you’re in the city or at the beach! Bretman’s go-to—Island Glow—leaves a stunning golden-hour finish.
- Creamy All Over Paint – A multitasking pigment for cheeks, lids, and lips—now featuring new summer shades. Bretman’s top pick is Pink Cloud, which he calls “every morena girl’s best friend.”
- Invisible Sunscreen Primer – A 100% invisible, blurring SPF 50 PA+++ formula that protects and preps in one step (also Bretman’s fave!)
F-Beauty, Front and Center
More than a collab, this is a milestone. A powerful moment for Filipino beauty, global influence, and the joy of choosing local—loudly, proudly, gorgeously. Bretman didn’t just lend his face to the campaign—he also shared his beauty expertise, trying out the products and offering his take on the shades. Naturally, everything had to meet his standards.
The blk x Bretman Rock Fresh collection drops this summer—available online and in stores nationwide.
