Boteyju: The Home of the Okonomiyaki Opens Its 13th Branch

There is one particular Japanese dish that has been frequenting millennials’ Instagram stories nowadays. If it weren’t for the Boomerang feature, the okonomiyaki might appear to be an unsuspecting omelet. However, you know what they say: there’s always a wild side to an innocent face. What makes the okonomiyaki a bit of #foodporn is the way it dances. This is because of the fish flakes garnished on top – so thin that the steam exuding from the heat of the dish allows it to move.

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In the Philippines, authentic Japanese food is often attached to sophistication and cost. Little do we know that some of their specialties come from humble beginnings and the okonomiyaki is one such dish. A mix of essentially any available ingredient, this flour-based recipe nourished the Japanese in their time of need after the food shortage brought by the concluded war in 1946. Founder Eikichi Noshino takes pride in this Osaka-born specialty that not only brought nourishing food to the tables of his fellow Japanese, but which has now also become a staple in Japanese cuisine.

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As Boteyju opens its 13th branch in One Bonifacio High Street Park, which also serves as their 1st flagship store, the Japanese favorite has long since left the shores of Japan, bringing with them the local taste from its various prefectures.

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Premium Moonlight Oko, Php395

As a specialty of Boteyju, the Premium Moonlight Oko is an assortment of beef, pork, shrimp, and squid.

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Beef and Negi Okosoba, Php430

Their improvements also include the okosoba, which is primarily a fusion of okonomiyaki and yakisoba.

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Shrimp Tempura Platter (6 pcs), Php340

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Original Takoyaki (6 pcs), Php225

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Pork Paitan Ramen with Char Siu, Php425

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Following the inauguration of another Boteyju branch, the Senior Vice President of Viva International Food and Restaurants promises to continue their “founder’s mission of bringing the true taste of authentic Japanese traditional cuisine to more people.” Witness this promise by visiting a Boteyju restaurant near you.


SM Mall of Asia, Festival Mall, SM City Dasmarinas, SM Megamall, Robinson’s Galleria, Robinson’s Magnolia, Ayala Malls Cloverleaf, Ayala Malls Vertis North, Ayala Malls Trinoma, Ayala Malls Feliz, SM Pampanga, and Solenad.

Soon to open in Greenbelt, Greenhills, and Ayala North Exchange.