The Philippine Franchise Association (PFA) is the pioneer and premier franchise association of the country, and is internationally-affiliated with the World Franchise Council (WFC), the Asia Pacific Franchise Confederation (APFC), and the US-based International Franchise Association (IFA). As the “Voice of Philippine Franchising,” the PFA is leading efforts through various programs that will benefit the Philippine franchising sector to attain its goal of making the country the “Franchise Hub of Asia.”