With the rising popularity of K-pop worldwide, many young people aspire to become idols for fame and success. Unbeknownst to many, however, life as a celebrity isn’t always smooth sailing, as fame frequently comes with intense online hate.
Screengrab: ATEEZ/YouTube
While criticism remains an unfortunate reality in the entertainment industry, ATEEZ’s Choi San believes it shouldn’t be the norm. During a live voice broadcast on KQ Entertainment’s official fan communication platform, TokToq, San encouraged listeners to become more sensible and stop wasting time hating others.
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“I mean, they are using their precious time, even using their time typing just to say malicious things about someone else. How much of a waste is that?” the main dancer said. “I hope society gradually becomes a bit more mature. I’m not thinking about anything overly grand, I just hope the world becomes a bit more better.”
His statement followed heavy online backlash after his appearance at the Coupang Play Series exhibition match between Manchester City and Atlético Madrid on August 9, 2026, at the Seoul World Cup Stadium, where San performed his viral chest-popping choreography before taking the ceremonial kick-off.
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While audiences in the stadium erupted in applause, many football fans unfamiliar with K-pop criticized the performance online, throwing derogatory, homophobic, and racist remarks his way.
Despite the malicious commentary, the 27-year-old artist noted that he refuses to dwell on negativity, choosing instead to focus on his music, personal growth, and supporters. San also reassured fans that he is doing well, sharing that online hate no longer affects him as he has built up a thick skin.
Following the release of their single “BAD” from their mini-album GOLDEN HOUR : Part.5 on June 26, 2026, the song’s popularity surged in July when a close-up shot of San’s split-second chest pump went viral. The main dancer’s solo fancam performance on SBS Inkigayo has garnered over 2.9 million views, while the official music video has surpassed 60 million views on YouTube.
The sudden virality of “BAD” is heavily attributed to San’s seductive aura that captured everyone on the internet—including men.
”I’m a straight guy, but this is making me question myself. I haven’t felt this way since Jungkook’s ‘Standing Next to You,'” one top comment read.
While online bashing is inherently negative, some public figures view it as an unconventional badge of honor—a sign that you have undeniably made your mark on the global stage.
ALSO READ: ATEEZ Golden Hour: Part 5 – A Signature Storm with a Cozy Heart
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