Following the success of its collaborations with Filipino artists, Quiccs and Egg Fiasco, adidas Philippines welcomes Jappy Agoncillo to its roster of Filipino partner artists, with the release of the new City Shop “Manila Hoops” tee collection.
A homegrown talent, Filipino muralist and illustrator Jappy is known for his vibrant and energetic murals and digital designs. Through his collaboration with adidas, Jappy brings his signature art style off the walls and to apparel through this new collection.
An exclusive release for the adidas Brand Center City Shop, the “Manila Hoops” Collection comes in two designs; one for mens and the other for womens. The men’s design features a basketball player on the move, while balancing a cup of Taho on his head. This is available in black, dark blue, and red colorways. The women’s design features the diverse women of Manila and is available in white and black colorways.
Drawing inspiration from Filipinos’ love for basketball and diverse street culture, both shirt designs bring to life the unparalleled Pinoy street life with references to signature Filipino street food such as Taho, Isaw, Betamax, and Kwek-kwek. Making the shirt more uniquely Filipino, key landmarks such as the Manila City Skyline, iconic City Hall, and the Roxas Blvd can be seen in the design. “adidas is a classic household brand that continues its legacy of sharing and creating stories that inspire and make an impact. It’s a great honor to be recognized by the brand through this collaboration that shares not only my story, but also the story of Manila’s unique culture. Just like how adidas as a brand is a timeless classic, I also wanted to create a design that will stand the test of time; able to connect with Filipinos regardless of time or generation,” shared Jappy Agoncillo.
“As a brand that is built on creativity and collaboration, we at adidas, continuously look for the opportunities to work with talented local Creators like Jappy. Because we also recognize the impact and importance of basketball in our culture, the City Shop “Manila Hoops” collection is our way of paying homage to the sport loved by our nation, while also showing off the elements of our street culture that are all uniquely Filipino,” adidas Philippines’ Brand Communications & Sports Marketing Manager JD Cortez added.
Retailing for Php 1,550, the adidas City Shop x Jappy Agoncillo “Manila Hoops” Collection will be exclusively available starting May 27, 2022 in adidas Brand Center Glorietta. For more information, follow adidas Philippines on Facebook and Instagram.