NYMA, the Philippines’ leading talent management agency, is celebrating a proud moment as four of its standout creators–Abi Marquez, Adelina Eugenio, Buji Babiera, and Raco Ruiz– secure finalist spots at the Hashtag Asia Awards 2025. This marks the second consecutive year NYMA talents have earned recognition at the prestigious regional awards, following multiple wins in 2024.
Photo: NYMA
Representing a diverse mix of storytelling and impact, the nominated campaigns include:
Best Campaign by a Mega Influencer
- Abi Marquez – Star Margarine SUSTANSYARAP (Star Margarine)
- Adelina Eugenio – Makeup Sampler Set (Issy & Co.)
- Buji Babiera – The Good Chat (Makesense)
Best Campaign by a Macro Influencer
- Raco Ruiz – HP Smart Tank (HP Philippines)
In last year’s Hashtag Asia Awards, Abi, Buji, and Raco brought home wins for campaigns that resonated deeply with audiences: Abi earned Bronze for her viral Knorr Kanto-Style Fried Chicken video, Buji won Silver for the Protect Verde Island Project, and Raco took home Bronze for his witty Chicken Check! collaboration with McDonald’s.
“To see our talents nominated once again, after winning last year, is a proud moment for us,” said Kat Bautista, NYMA’s COO.
She added, “Abi, Adelina, Buji, and Raco may be young, but they’re already shaping conversations and challenging norms. Each leads with confidence in their own space, and what’s striking is how intentionally they use that influence to build real connection. Their content and styles may differ, but they’re united by a bold ambition: to bring Filipino creativity to the global stage and empower the next generation of storytellers.”
The Hashtag Asia Awards honor the best and brightest in the Asia-Pacific influencer space, spotlighting campaigns that drive innovation and cultural impact.
Winners will be announced during the awards gala on June 13, 2025 (Friday), at Sofitel City Centre, Singapore, with registration beginning at 5:15 PM.
The stage is set, and the Philippines, represented by NYMA talents, are ready to win big once again.
