Following strong turnout from local food enthusiasts, The Souk Matcha & Ube Fest officially returns to the TriNoma Activity Center from August 19 to 23, 2026.
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The five-day event expands on its previous green-tea focus by co-headlining ube (purple yam), bringing together over two dozen local culinary artisans, lifestyle vendors, and specialty beverage brands under one roof.
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Organizers designed this iteration to showcase the interplay between earthy ceremonial matcha and sweet, velvety ube. Attendees can expect exclusive menu collabs, artisanal lattes, and specialty baked goods from notable local concepts, including:
- Matcha & Ube Beverage & Dessert Specialists: Match Better Cafe, Kushin Matcha, Shinya x Shocha, Klub Kame, Huddle Up Matcha, Matchanese, Cafe Ukiyo, Kogane Matcha, and That Matcha.
In addition to flavor-focused offerings, the festival features a curated marketplace highlighting local apparel, stationery, novelty items, and non-matcha food vendors.
- Bakeries & Food Merchants: Bake Batch, Sweet Kamote x The Good Poison, Hizons Cakes & Pastries, Dotties, Ongpin Bao, Twenty Four Bakeshop
- Lifestyle & Craft Merchants: Likha Press Manila, el gara, Love and Luna, Hues Novelties, Biu Studios, Kraftsy Printhaus, Caris Favorites, Get Celeste
- Experiential: Tara Photo Booth
The Souk Matcha & Ube Fest is open to the public with free admission throughout its five-day run. Visit the TriNoma Activity Center from August 19 to 23 from 10:00 AM – 10:00 PM daily!
