Marina Bay precinct partners UOB, Marina Bay Sands, and Singapore Tourism Board (STB), together with Disney Cruise Line, will present a sky show that lights up the Singapore skyline over three nights from March 13 to 15, 2026. This will be a key highlight of the two-month long nautical-themed festivities titled “Adventure Begins: A Magical Bay Celebration with Disney Cruise Line” from February 26 to April 30, 2026, where visitors to Marina Bay will get to discover and enjoy Disney Cruise Line-themed photo spots, and fun activities, including special promotions and giveaways extended exclusively for UOB cardmembers.
Marina Bay precinct partners UOB, Marina Bay Sands, and the Singapore Tourism Board, together with Disney Cruise Line, to light up Singapore’s skyline with a spectacular fireworks show.
The Marina Bay celebrations are curated in anticipation of the Disney Adventure, Disney Cruise Line’s first cruise ship in Asia, arriving in Singapore and setting sail on her maiden voyage on March 10, 2026. The ship will feature beloved stories and characters from Disney, Pixar, and Marvel with three- and four-night sailings at sea designed for families and guests of all ages.
“We are excited to co-drive the transformation of Marina Bay into Singapore’s most magical precinct in celebration of the Disney Adventure’s arrival in Singapore. Continuing the success of our tripartite precinct partnership with Marina Bay Sands and STB over the past two years, combined with our strategic collaboration with Disney Cruise Line, we aim to further elevate visitorship into the precinct and Singapore as a whole by offering unrivalled retail, dining, and travel experiences for UOB cardholders across the region, themed on this momentous occasion. We strive to reinforce UOB’s position as the preferred partner for extraordinary customer experiences as we bring together and deepen engagement with visitors of the Bay and fans of Disney to participate in a range of activities over these two months,” said Jacquelyn Tan, Head, Group Personal Financial Services, UOB.
An Adventure Begins
Set against the Marina Bay waterfront with iconic landmarks lit in blue, Asia’s first sky show inspired by Disney Cruise Line will set the skies above the Marina Bay precinct aglow. The 10-minute showcase, which will commence from 8.30 PM on March 13, 14, and 15, 2026, invites visitors on a vibrant adventure of visual and musical wonder, as a symphony of fireworks illuminate Singapore’s iconic skyline with brilliantly choreographed displays that can be seen all around Marina Bay. Visitors are invited to enjoy the views from vantage points available across the whole Marina Bay precinct and not to crowd in a particular area.
Go on a “journey” through the ship’s seven themed areas – Disney Imagination Garden, Toy Story Place, San Fransokyo Street, Town Square, Wayfinder Bay, Disney Discovery Reef and Marvel Landing, set to a medley of fan-favourite tunes including “When You Wish Upon A Star”, “Let It Go”, “Under the Sea” and “You’ve Got a Friend in Me”.
As a special nod to the Disney Adventure homeporting in Singapore and the island city’s rich multicultural heritage, the sky show will also feature designs with a local twist – bringing together Disney Cruise Line and nautical-themed elements, Peranakan-inspired motifs and icons referencing Singapore’s National Flower, the Vanda Miss Joaquim.
“Disney Cruise Line marks a defining milestone with the Disney Adventure arriving in Singapore, where Disney’s timeless stories and characters are brought to life through a unique cruise vacation experience. We are thrilled to join and be part of the iconic Marina Bay cityscape, bringing joy and happiness to guests and Disney fans of all ages. This spectacular sky show truly encapsulates the spirit of the Disney Adventure—through fantasy, imagination, discovery, and adventure—and is a testament to the start of more meaningful collaborations throughout Singapore,” said Sarah Fox, Vice President and Regional General Manager, Southeast Asia, Disney Cruise Line.
The Perfect Experience in Marina Bay
From February 26 to April 30, 2026, visitors to Marina Bay will be treated to the perfect retail, dining and travel experience, with a seafaring twist. Seven locations – UOB Main Branch, Esplanade – Theatres on the Bay, Gardens by the Bay, JW Marriott Hotel Singapore South Beach, One Fullerton, PARKROYAL COLLECTION Marina Bay, Singapore, and Swissôtel The Stamford, Singapore – invite visitors to drop in for fun photo opportunities inspired by Disney’s seven themed areas. UOB customers who venture to these seven locations can also embark on quests and be rewarded with limited-edition Disney Adventure-inspired medallions featuring characters representing the ship’s themed areas. Additionally, UOB cardholders who spend a minimum of S$100 at these locations, excluding the UOB Main Branch, will also qualify for a lucky draw, with the grand prize being a three-night cruise vacation on the Disney Adventure.
On the digital front, UOB TMRW will launch a Disney Cruise Line-themed in-app game in March 2026, available for all UOB customers across ASEAN under the Rewards+ tab. The game will task players to tap on Disney Cruise Line-themed medallions to earn points, which will also be awarded for banking transactions done via the app, such as payments and opening new accounts. Across seven weeks, one winner with the highest score from each market: Singapore, Thailand, Malaysia, Indonesia, and Vietnam will be selected to win a three-night cruise holiday on the Disney Adventure.
Customers can also stand to win exclusive Disney Cruise Line-themed merchandise, such as the medallions and limited-edition Disney Cruise Line Samsonite luggage sets designed exclusively for UOB.
This activation is part of the third edition of the Marina Bay Precinct Partnership spearheaded by UOB, Marina Bay Sands, and STB, with the collective support of partners around the Bay. More than 70 restaurants, hotels, retailers, and attractions will join the festivities by offering exclusive UOB card promotions featuring discounts of up to 50 per cent. A full list of these merchants and privileges can be viewed on UOB’s campaign website, and information on the “Adventure Begins: A Magical Bay Celebration with Disney Cruise Line” festivities and other Bay experiences can be found on STB’s campaign website.
Irene Lin, Senior Vice President and Chief Marketing Officer (Resort Marketing), Marina Bay Sands, said, “The Marina Bay precinct continues to evolve as a dynamic stage for world–class experiences. The maiden voyage of the Disney Adventure marks a pivotal moment for Singapore’s tourism landscape, and we are delighted to work alongside STB and UOB to bring this celebration to life across the Marina Bay precinct – spanning hotels, attractions, and public spaces. Through creative programming anchored by our Bay Precinct Strategy, we remain committed to developing Marina Bay as a premier destination while shaping memorable experiences for locals and guests from around the world.”
“Together with UOB and Marina Bay Sands, we are elevating the third edition of the Marina Bay Precinct Partnership to new heights by teaming up with Disney Cruise Line. This collaboration extends the Disney magic to the Bay in a two-month long celebration to mark the Disney Adventure’s inaugural sailing from Singapore, by curating a unique Bay experience for everyone to join in. Such strategic partnerships are important as it allows us to come together to create exciting and innovative experiences for visitors and locals alike,” said Kenneth Lim, Assistant Chief Executive (Marketing Group), Singapore Tourism Board.
This latest tripartite initiative builds on the success of earlier iterations, which saw increased foreign spending in Singapore. Notably, during January to March 2024, when the “Masterpieces. Made in Singapore” tripartite campaign and “The Legend of the Dragon Gate” drone show took place, total billings in Singapore by overseas-issued UOB cards surged 65 per cent year-on-year. Inbound spend by Indonesian cardholders grew the most during the quarter, rising 160 per cent year-on-year, with Malaysian, Thai, and Vietnamese card billings growing up to 65 per cent. The figures attest to the success of the tripartite collaboration hinging on the synergies provided by each party, cementing the precinct’s status not just as Singapore’s most recognisable cityscape, but also as a premier destination for shopping, dining, and travel in the country.
