Avril Lavigne is expanding her creative pursuits into wine. The Canadian singer-songwriter, best known for hits like “Complicated” and “Sk8er Boi,” has officially launched her first wine label under the name Little Wild Me Wines.
The debut release, appropriately called Complicated, is a California Cabernet Sauvignon crafted in partnership with winemaker Terravant Wine Company. The launch was announced just days after Lavigne teased the project on her social media channels.
Photo: Avril Lavign/Instagram
According to reports, the wine is described as having “dark fruit flavors with smooth tannins,” reflecting a balance of boldness and approachability. The branding draws on Lavigne’s signature punk-pop aesthetic, with a design that leans edgy but approachable, mirroring the music persona fans have followed for over two decades. Each bottle is priced at $24.99 or ₱1,400, and is currently available for order in select U.S. states.
Lavigne has been increasingly active beyond music. Earlier this year, she performed at several festivals and made headlines with collaborations in fashion and lifestyle.
With the wine venture, she joins a growing list of artists entering the beverage space, where celebrity-driven labels continue to draw attention from both fans and collectors.
The choice of name, Complicated, is a nod to her breakout single released in 2002, which remains one of her most recognizable songs worldwide. For fans, the connection adds a layer of nostalgia to the release, while positioning the wine as both a passion project and a brand extension.
At present, Little Wild Me Wines is focusing on distribution within the United States, with updates on wider availability expected soon.
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